March 30, 2007
af2 NOW POWERED BY HAVOC
CHICAGO – The arenafootball2 league and Havoc Distribution, Inc. have teamed up on an exclusive, multi-year partnership that designates HAVOC Energy Drink as the Official Energy Drink of arenafootball2 and its member teams. HAVOC™ Energy Drink will be distributed and sold as a co-branded energy drink bearing the league’s and teams’ trademarks and logos.
With this unique partnership agreement, the af2 will leverage existing In-Market relationships with drink distributors to support Havoc in growth of their distribution network nationwide. In 2007, the first year of this partnership, Havoc will produce and distribute HAVOC Energy Drink in a minimum 10 of the league’s 30 markets.
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