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Aardman Animations Partners with ROO for Wallace and Gromit Website Re-launch

BourSonews

22 août 2007 (PARIS)



LONDON, August 22 /PRNewswire/ —
ROO Group (OTC Bulletin Board : RGRP), a global leader in online video solutions for content providers, advertisers and websites, has collaborated with Aardman Animations to re-launch the Wallace and Gromit website (www.wallaceandgromit.com) with advanced video functionality. This is the first time that video footage of the British animation series has been made openly available online.

The new website will house a mini player on the homepage, which will link through to a main portal player with full-screen viewing capabilities. A significant collection of Wallace and Gromit content will be on offer, including a series of short films and clips from their classic animations.

Moving forward, the site will also be used to showcase future Wallace and Gromit material to its fan base.

The content will be free and funded through video advertising. Advertisers will be able to purchase pre-roll video and banner ad formats directly from ROO, which will run across the mini player and main video portal. It is hoped that the site will attract advertisers with broad family appeal.

The video player will be powered by the ROO Video Exchange platform, delivering full backend hosting, uploading and streaming of video assets, while allowing Aardman Animations to self-manage its video content strategy.

Tony Martin, senior vice president ROO Europe, comments : etquot ;It is great to see a British filmmaker so keen to open up its content to online viewers, and demand for advertising is expected to be high. ROO will be managing advertising sales on behalf of Aardman Animations, so that they can focus on what’s important to them — content.etquot ;

Paul Deane, head of online at Aardman Animations, adds : etquot ;The ROO player and ROO’s experience in selling the associated advertising lets us run our own Wallace etamp ; Gromit channel for fans to watch anytime. We’re really excited about it and think fans of Wallace etamp ; Gromit will love it too.etquot ;
Notes to Editors

ROO press contacts : Wendy McAuliffe / Lloyd Gofton Liberate Media Tel : [phone] Email : [e-mail] / [e-mail]
About ROO
ROO Group Inc. (OTC Bulletin Board : RGRP) through its 100% subsidiary ROO Media Corporation, is a global service provider enabling businesses to leverage their digital media assets and provide an enhanced user experience. The company’s proprietary platform, the ROO Video Exchange, simultaneously services multiple video channels, audience segments and advertisers and, as such, has become a leading platform in content aggregation, distribution and targeted advertising. ROO’s unique ability to offer a etquot ;many-to-manyetquot ; service has helped secure its position as the service provider of choice for companies seeking effective strategies for monetising digital media assets. The company has offices in the United States, United Kingdom and Australia. For additional information, please visit the company’s website at www.roo.com.

About Aardman
Aardman, based in Bristol (UK), co-founded and run by Peter Lord and David Sproxton, is a world leader in animation. It produces feature films, television series, television commercials, web and mobile content for both the domestic and international market. The studio has won over 400 international awards including 4 Oscars(R).

Aardman’s multi-award winning productions are novel, entertaining, brilliantly characterised and full of charm that reflects the unique talent, energy and personal commitment of the very special people who make up the Aardman team. The studio’s work is often imitated and yet the company continues to lead the field producing a rare brand of visually stunning and amusing independent and commercials productions.
Web site : http://www.roo.com http://www.wallaceandgromit.com
ROO Group
Wendy McAuliffe, or Lloyd Gofton, Liberate Media, [phone], [e-mail], or [e-mail], both for ROO Group Inc.