Followers | 11 |
Posts | 7127 |
Boards Moderated | 0 |
Alias Born | 09/15/2002 |
Tuesday, August 21, 2007 12:36:15 PM
The software giant's stepped-up RFID activities signal the start of the next stage of RFID's development—a massive increase in software applications that leverage RFID data.
By Mark Roberti
Aug. 20, 2007—For the past two years, manufacturers of radio frequency identification hardware—transponders, interrogators and networking devices—have invested millions of dollars developing products that are much improved over what we saw just a few years ago. There has been a great deal of innovation and product enhancement. But what's been lacking in the market is software that allows end users to leverage the information the tags and readers provide. That's about to change.
Microsoft, the world's largest software company, is stepping up its activities in the RFID market, and that signals a movement in the marketplace. Over the next year or so, we will see a lot of companies developing applications that provide cost-effective solutions to business problems. Many of these apps will deliver value quickly, because they will be geared toward a particular industry pain point or address inefficiencies that cross many industries. For instance, some applications will focus on tracking and maintaining assets.
Of course, there is already a good deal of RFID software on the market, and much of the early development has been around middleware. IBM, Oracle and SAP, as well as smaller companies such as Avicon, GlobeRanger and Shipcom Wireless, have developed software critical to filtering and managing RFID data. Others, including OAT Systems, T3Ci, TR3 Solutions and TrueDemand, were among the first to develop applications that could analyze RFID data and turn it into actionable information.
Microsoft, which is playing in the middleware space with its BizTalk R2, is working with partners to deliver applications designed to address specific business problems. Its approach is to provide a foundational layer upon which partners can build applications. Some partners might be focused on retail software and develop applications to reduce out-of-stocks, for instance, while others might be strong in manufacturing and develop systems for tracking work-in-process.
As the cornerstone sponsor of EPC Connection 2007, Microsoft is bringing at least six partners to the conference and exhibition, which we are co-producing with EPCglobal North America, Oct. 2-4, in Chicago. The partners will demonstrate applications built on BizTalk R2, which we'll be writing about in the coming weeks. And one of the big software players will leverage its vast network of independent software developers to provide applications that solve real business problems with RFID.
Recent MSFT News
- U.S. Index Futures Slide Slightly; Oil Prices Rise • IH Market News • 10/09/2024 10:17:54 AM
- Google Could Face Forced Spinoff; Rio Tinto Buys Arcadium for $6.7B; Boeing Suspends Union Talks • IH Market News • 10/09/2024 10:15:35 AM
- Microsoft Selects BODEN Agency as Public Relations Agency of Record to Strengthen the Company's Connection to the Hispanic Community • PR Newswire (US) • 10/08/2024 02:00:00 PM
- Multimedia Update -- Microsoft and Rezolve AI Partner to Drive Global Retail Innovation with AI-Powered Commerce Solutions • GlobeNewswire Inc. • 10/03/2024 02:15:44 PM
- Microsoft and Rezolve AI Partner to Drive Global Retail Innovation with AI-Powered Commerce Solutions • GlobeNewswire Inc. • 10/03/2024 12:30:00 PM
- Visa Faces Monopoly Lawsuit; Meta Introduces Celebrity Voices for Chatbot; Stellantis on the Hunt for New CEO • IH Market News • 09/24/2024 10:15:50 AM
- Apollo Eyes $5 Billion Investment in Intel; TSMC and Samsung Explore UAE Chip Projects, and More • IH Market News • 09/23/2024 10:32:25 AM
- AIG names new CFO; Progyny Drops 24% After Losing Key 2025 Contract; Exicure Jumps 190% With Nasdaq Extension • IH Market News • 09/19/2024 10:26:48 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/18/2024 10:10:52 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/18/2024 10:10:24 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/18/2024 10:06:18 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/18/2024 10:05:47 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/18/2024 10:05:27 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/18/2024 10:05:04 PM
- Meta Strengthens Child Privacy on Instagram; Google Overturns $1.7 Billion Antitrust Fine; Snap Updates Spectacles • IH Market News • 09/18/2024 10:13:07 AM
- Blackbaud and Microsoft's Tech for Social Impact Team Collaborating to Bring Sophisticated Cloud Technology, AI and Analytics to Nonprofits • PR Newswire (US) • 09/17/2024 05:00:00 PM
- Microsoft Boosts Share Buyback, Raises Dividends by 10%, Intel Secures Chip Deal with Amazon • IH Market News • 09/17/2024 10:40:35 AM
- Microsoft announces quarterly dividend increase and new share repurchase program • PR Newswire (US) • 09/16/2024 09:56:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/13/2024 10:08:25 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/13/2024 10:08:03 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/13/2024 10:07:41 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/13/2024 10:07:15 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/13/2024 10:06:49 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/13/2024 10:06:17 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/13/2024 10:05:35 PM
FEATURED Element79 Gold Corp. Reports Significant Progress in Community Relations and Development Efforts in Chachas, Peru • Oct 9, 2024 10:30 AM
Unitronix Corp Launches Share Buyback Initiative • UTRX • Oct 9, 2024 9:10 AM
BASANITE INDUSTRIES, LLC RECEIVES U.S. PATENT FOR ITS BASAFLEX™ BASALT FIBER COMPOSITE REBAR AND METHOD OF MANUFACTURING • BASA • Oct 9, 2024 7:30 AM
BNCM COMPLETES MERGER WITH DELEX HEALTHCARE • BNCM • Oct 8, 2024 9:54 AM
CBD Life Sciences, Inc. (CBDL) Reaches Unprecedented Heights With Explosive Growth and Strategic Expansion in 2024 • CBDL • Oct 8, 2024 8:00 AM
Unitronix Corp. to Invest $3 Million in USA Unity Coin Project • UTRX • Oct 7, 2024 7:08 AM