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analystslie

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analystslie

Re: mojoho post# 6325

Sunday, 08/19/2007 4:52:12 PM

Sunday, August 19, 2007 4:52:12 PM

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When a company initially rolls out a new product are SG&A expenses higher at the beginning of the deployement or the end? If you have a new product being deployed aren't the engineering and marketing expenses to rollout the product higher at the beginning of the cycle or later when deployed in mass?
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