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Re: THE_NATURAL post# 4694

Wednesday, 08/15/2007 9:05:25 AM

Wednesday, August 15, 2007 9:05:25 AM

Post# of 20910
<<This is a gradual process and getting the magazine out there into the main stream takes time. I think Time Warner feels good about the magazine which is a huge plus and there push with distribution should aid revenue>>


I couldn't agree with you more. However, one cautionary note, Time Warner is a huge player in the print media market and fights for shelf space like any other vendor in their outlets. My guess is that new publications have a pretty short leash (probably 4-6 sales cycles) and either sink or swim so the roll out better WOW them. Sales figures will be important so go out and buy a couple of issues, you women take them to your hair dressers, guys most "barbers" cut women's hair take one there.

Disclosure, no position currently, but plan to re enter. Watch market cap for entry points, ask yourself what would you pay for this company. GLTA