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Re: knowlesmsncom post# 79715

Tuesday, 08/14/2007 12:50:14 PM

Tuesday, August 14, 2007 12:50:14 PM

Post# of 82841
Please Knowles, share with us the past wisdom.

The way i see it, this year has been horrible for us! If there really were some shreds of good news, it would be great to see it.
Unfortunatly, what i have seen, is this:

1) The company had a failed advertising campaign. The first batch of TV ads never got off the ground. The later batches did, but only at poor times and with limited span. The paper ads came out, but (IMO) looked very amerature (look back at the football and basketball ads - do you feel they looked very professional?). Even worse, the paper ads (NASCAR especially) were for products that did not exist (and do not now).

1a). The other good ad CKYS could have had was Good Morning America, and as we saw, that was shot down in the last minute. One can debate why, but the fact is, is that it certainly didn't help the company.

2) Following the ad thread, look at all the products that we promised and never came. We had the MyChildKey, MyFanKey, the web portal, the military buying portal, and more. The few products that would have actually been unique, never came to fruition! When people called, they were told to be patient, and that they were coming.

3) We had PR's change and disappear on us (though, now we of course know why - it is the heart of this court case...). We investors were left wondering what was happening, as no one could get straight answers.

4) We as investors were also left to find out MANY important details on our own; but these were things the company should have announced. Raising the AS to 3 Billion was a huge red flag with no real explanation (past the typical quick blurb of "we are in expansion mode!"). The TA may not have been gagged, but certainly was not willing to give the truth. Not to mention, no word about the rest of the board leaving was ever given.

5) Of course, the real nail in the coffin in all of this, was the SEC suspension; we hit the gray market after that, and never recovered since.

6) The company has stopped selling almost all of its products. Again, no explanation (even saying they were back ordered would be fine). A call to the company confirms that WYSIWYG. For a company trying to survive, removing almost all of its products is not a good move. I believe there is more to this than meets the eye still.

6a) The company also defaulted with one of its suppliers. Again, the reason seems up to debate for some people, but the matter is, the world is left to see this:
The supplier says they didn't pay and are in default.
CKYS offers NO rebuttal, defense, or counter-accusation(about quality).
To most anyone, the lack of response by CKYS says it all. If there was a quality issue, they would have at least used it in a defense "...due to a recent issue discovered with Quality Control, the company feels it prudent to currently cease the contract for the SQUM produced Keepsafes.". You get the idea. In the end, that would throw the ball back into SQUM's court, and CKYS would look good by looking out for its customer's interests.

7) Even if good things were happening, the remaining investors have no idea. The company has not PRed ANYTHING since March 15th - 5 months ago tomorrow. Even if there was good news, it has not be shared with the community (and in the investing world, it isn't legally official unless shared in a PR; anything gleaned from a phone call is all hear-say legally).

8) The company, Jim Plant, and Ruth are all having legal issues right now, and i suspect that Jim and the CKYS's legal representation is taking a fair deal of money away from the company. This makes surviving more difficult, and even if they are found innocent, may not have a leg to stand on.

9) The company released some really odd unaudited financial statements; ones that did not match what we were given before. No one could quite figure out the numbers, and people were left uneasy.

10) The audited financials were we constantly promised never came. The ability to move up to Amex, NASDAQ, or any other exchange for that matter never came.

11) Proof of any of the alleged patents has not been found or presented, and cannot be verified.

So, that is what we have right now. To summarize, we have a company facing a battery of legal charges. We have a company that has dropped all but 3 of its products. We have a company that has not spoken in 5 months. We have a company with billions of authorized shares, and a TA who won't talk. We have a company that has made some huge promises and come up with no results.


The ONLY good side of this company, is that they, as of today, are still open. Technically, anything can be turned around so long as that happens. But, even then, I feel i have better odds of winning a lottery than i have of seeing the company recover.

According to the reporting of a "duped" company: As of 1/22/07, the Company had 200M (Float) & 700M (OS) Shares. However, according to TD, on 3/16, 382M shares were traded; on 3/20, 302M were moved; between 3/15-3/22, 898M total. I wonder who to believe.

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