Apple Inc (AAPL)

[langostino]

"this process was really started by Rob Enderle"


Just NOW thinking about iLife or iWork for Windows? You must have Rip Van Winkled your way though the numerous discussions we've had here (and in former Mac message boards) for years.

Of course your reasoning is spot on, if not exactly new. The core basis for what I originally referred to as the Trojan Horse effect (a couple years later, "discovered" by the analyst community and popular media and renamed the "halo effect") is that the single most effective way to draw "switchers" is to get them to sample the goods. I know very few people who've ever sampled the goods for real, and not been drawn closer to buying Apple products to far greater effect than watching t.v. commercials, reading print ads, or catching a Mac on the cover of Time magazine. (Not that those things are 'bad', per se, they just pale in comparison as effective "switch" motivating tools).

Similarly, the core logic of the vehement anti- reaction with which this concept was originally greeted -- that if Windows users could get use of some of Apple's creative apps on their Windows machines, there'd be no reason for them to switch -- has been proven flatly wrong.

Better late than never, welcome to the party.