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Monday, 08/13/2007 7:57:25 AM

Monday, August 13, 2007 7:57:25 AM

Post# of 29237
http://www.petel.co.uk/site/index.php?
option=com_content&task=view&id=100&Itemid=50



1st ad campaigns launch on SexQube.TV
Wednesday, 08 August 2007
Today (8th August, 2007) sees the first advertising spot campaigns going live on SexQube.TV.

The first group of 5 x 30 second spots taps in to the highly lucrative adult premium rate phone services market (both live and virtual services); with further mobile services complimenting the live Sex Tips service being prepared for launch in the coming weeks.

Petel Inc, CEO David Morton comments "This is a very important milestone in the development of the SexQube.TV broadband television service, marking the introduction of broadcast advertising and resultant advertising and premium rate revenues to the channel. These early campaigns have been tested in the UK & Eire on the Sky digital platform and are proven to generate revenues in excess of $10,000 per month from an audience of circa 20,000 viewers. As our marketing campaigns come into force and final testing is completed we are confident we will achieve our 12 month revenue forecasts of $600,000 from premium rate and a further $420,000 in advertising sales".

This joint venture between Petel Inc, PNC and Dataclub provides both live and virtual services to SexQube.TV viewers in the UK and Ireland all on £1.50 (approx. $3.00) per minute tariffs, with an average payout to Petel Inc. of £0.92 (approx $1.84) per minute. Further territories will be added in the coming months as marketing coverage expands.

"We have been using the services of PNC and Dataclub for some time now, and are impressed with the quality of service and dwell times achieved on each service. These spots now allow us to further test the platform support systems, scheduling tools and advertising sales systems.
In addition to this we are also working on the first of our interactive ad spots which, unlike satellite or cable platforms, allow us to sell products and services direct to the viewer, in the same proven manner as our in-house produced tele-shopping programmes." – Phil Evans, Chief Operating Officer.




This news release contains forward-looking statements that are subject to certain risks and uncertainties that may cause actual results to differ materially from those projected on the basis of such forward-looking statements. The words "estimate," "project," "intends," "expects," "believes," and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are made based on management's beliefs, as well as assumptions made by, and information currently available to, management pursuant to the "safe-harbour" provisions of the Private Securities Litigation Reform Act of 1995. For a more complete description of these and other risk factors that may affect the future performance of Petel, Inc. see "Risk Factors" in the Company's Annual Report on Form 10-KSB and its other filings with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made and the Company undertakes no obligation to disclose any revision to these forward-looking statements to reflect events or circumstances after the date made or to reflect the occurrence of unanticipated events.




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