Physicians Formula Hldgs Inc fka FACE

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Physicians Formula Holdings, Inc. Announces that Executive Zvi Eiref to Join the Company's Board as an Independent Director

Last Update: 4:05 PM ET Aug 7, 2007


AZUSA, Calif., Aug 07, 2007 /PRNewswire-FirstCall via COMTEX/ -- Physicians Formula Holdings, Inc. today announced that it has appointed Zvi Eiref to join the Company's Board of Directors as an independent director effective August 6, 2007. The Company also announced that Walter G. Kortschak resigned as a director, effective August 6, 2007, to devote more time to his other business activities.
Mr. Eiref brings over 30 years of operating experience in the consumer packaged goods industry to his Board position. During his 20-year tenure as Chief Financial Officer of Church & Dwight Co., Inc. Mr. Eiref worked with the executive team to help shape overall corporate strategy and transform Church & Dwight from a small single product company to a broad-based household and personal care company with annual sales of $2 billion. From 1988 to 1995 Mr. Eiref served as Chief Financial Officer of Chanel, Inc., where he professionalized the finance and systems functions during a period of very rapid growth in Chanel's fragrance, cosmetics and ready-to-wear businesses. Earlier in his career, Mr. Eiref worked for Unilever and Arthur Andersen in Europe, and he is an English Chartered Accountant.
"I am very pleased to welcome Zvi to our Board and I look forward to working closely with him as we continue to extend the Physicians Formula brand," said Ingrid Jackel, Chief Executive Officer. "Zvi brings a wealth of public company operational and financial experience, and his insight will be invaluable to us as we continue to launch new products and expand our market share. I would also like to thank Walter for his valued input and contribution over the past four years."
"I am honored to serve on the Board of Physicians Formula," said Zvi Eiref. "With their strong management team and leadership position in the masstige market, the Company is well positioned for long-term sustainable growth. I look forward to working closely with the Company's executive team and other Board members."

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