This is the actual PR.
Broadband TV World First
Monday, 06 August 2007
Petel Incorporated achieves broadband television world first in final test phase with SexQube.TV
(Pink sheets: PTEL.pk)
Petel Incorporated today announce the achievement of a world broadband television first as the Company enters the final test phase for free-to-air adult broadband television channel SexQube.TV.
The first three free-to-air episodes, including tele-shopping programming, have now been added to the channel, along with the live launch of SexQube.TV’s interactive “red button” technology.
The “red button” technology allows viewers to instantly interact with the channel, and is the first of its type to be utilised with a broadband television platform. The “red button” service allows viewers to make instant purchases from the Video-on-Demand Library, the SexQube.TV Shop or the Interactive Community Services by pressing the appropriate button when the desired product appears on screen.
In parallel to this, the airtime sales tools and scheduling software are being integrated with the channel to allow channel managers to easily set up advertising spots and to integrate new free-to-air content as it is submitted. The first advertising campaign with SexQube.TV has been agreed with JV partners and the first five ads will be screened this month. Further announcements relating to the tools, software and advertiser clients will be made shortly.
Chief Operating Officer Philip Evans comments “The live launch of “red button” on the channel means we can now rigorously test the full functionality and unique features of SexQube.TV. By allowing our viewers to make instant impulse purchases of the products and videos they see advertised on screen, we can maximise the commercial benefits of the platform. In addition, by airing the first three episodes of The Sex Doctor, The Sex Shop Show and The Movie Show we can demonstrate to customers and investors the quality of programming that we are producing and the scope for e-commerce revenue opportunities. The combination of the free-to-air content and instant interactivity with the red button technology makes this a first for a broadband television channel anywhere in the world. We anticipate this final test phase will be complete within three weeks.”
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ENDS
This news release contains forward-looking statements that are subject to certain risks and uncertainties that may cause actual results to differ materially from those projected on the basis of such forward-looking statements. The words "estimate," "project," "intends," "expects," "believes," and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are made based on management's beliefs, as well as assumptions made by, and information currently available to, management pursuant to the "safe-harbour" provisions of the Private Securities Litigation Reform Act of 1995. For a more complete description of these and other risk factors that may affect the future performance of Petel, Inc. see "Risk Factors" in the Company's Annual Report on Form 10-KSB and its other filings with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made and the Company undertakes no obligation to disclose any revision to these forward-looking statements to reflect events or circumstances after the date made or to reflect the occurrence of unanticipated events.
