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Thursday, 08/02/2007 12:58:50 PM

Thursday, August 02, 2007 12:58:50 PM

Post# of 13011
BPWW 1:250 RS.. Big Apple Worldwide, Inc. Announces Capital Restructuring Market Wire "US Press Releases "
NEW YORK, NY -- (MARKET WIRE) -- 08/02/07 -- Big Apple Worldwide, Inc. (PINKSHEETS: BPWW) announced today that the Company will be restructuring its stock in order to position itself for profitability in the next 12 to 18 months. The Company will be implementing a 250 to 1 reverse stock split of its outstanding common stock, subject to completion of regulatory compliance requirements. The Company will announce shortly both the record date and the effective date.
The Big Apple Worldwide Board of Directors approved this capital restructuring as a means to position the Company to be more attractive to possible investment candidates; to reduce the market volatility that Big Apple Worldwide, Inc.'s shares have experienced; and to better reflect the Company's expected rapid growth through its kiosk program.
"We feel that both Big Apple Worldwide, Inc. , and our shareholders will benefit from this reverse split. After careful consideration, we decided that this was the best means in which to put Big Apple Worldwide, Inc. in a more appealing financial position," stated Neal Jablon, President of Big Apple Worldwide, Inc.
Big Apple Worldwide, Inc.'s wholly owned subsidiary, Big Apple Wallcovering, Inc. , recently announced that it has contracted a fulfillment firm to support the rollout of its "No More Books" kiosk program. The kiosks will be placed in retail stores starting in New York City and Chicago in August with the goal of revolutionizing the way consumers shop for wallcoverings. The Big Apple kiosks will replace the heavy, space-consuming sample books with a Web-based system powered by a database of thousands of wallcovering choices from numerous manufacturers. Customers will be able to order samples free of charge and have them shipped via USPS priority mail for easy matching and comparing inside the home.
About Big Apple Worldwide, Inc. : Big Apple Worldwide, Inc. (www.bigappleworldwide.com) is a holding company focused on serving the hospitality and leisure market. Big Apple Wallcovering, Inc. (www.bigapplewallcovering.com) is a wholly owned subsidiary of Big Apple Worldwide and has inspired the Architecture and Design community with cutting-edge design and the manufacturing of architectural wallcovering and fabrics for hospitality, private offices and commercial interiors. Big Apple Worldwide, Inc. also recently purchased Elabrient Surfaces (www.elabrient.com), which is a commercial interior design development and manufacturing company specializing in commercial wallcovering. Big Apple Travel, Inc. (www.bigappletravel.com), a wholly owned subsidiary of Big Apple Worldwide, Inc. , is a full-service travel agency and features a next generation travel salon in Orlando, Florida .
Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.
To automatically receive instant updates, press releases, and other information on this and other Big Apple Consulting USA companies, please visit http://www.bigappleconsulting.com/compro.php and download your FREE copy of Big Apple ComPro.
Contact:
For more information visit
www.bigappleworldwide.com
or contact:
Investor Relations
(866) THE APPL(E)




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