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Rudy Beverage Sales and Distribution Networks Converge at 2006 Kehe Show

SCOTTSDALE, Ariz., Aug. 4, 2006 (PRIMEZONE) -- Rudy Beverage, Inc. (RBI), a portfolio company of Global Beverage Solutions, Inc. , sampled its beverage lines, the sport drink Rudy Revolution(tm) and Rudy! Rudy! Flying Colors(tm), a lower sugar alternative to soft drinks for children, for over 2,800 Kehe Food Distributors' customers at the 2006 Kehe Show. The show was held July 29-31, 2006, at Chicago's Lakeside Center at McCormick Place.

"Rudy Beverage's newly acquired Kehe Foods agreement creates a huge opportunity to extend our presence beyond the shelves we are filling in the Northeast with the addition of the 37 state distribution networks and state-of-the-art warehousing Kehe provides," said Matthew Chambers, Vice President of National Accounts at Rudy Beverage, Inc.

"The people at Kehe Foods brought together all of the right elements needed to get new products on the shelves. You could really feel the synergy when the Kehe Foods, CA Fortune, and Rudy Beverage sales teams converged on the floor with the customers. I truly believe we have some great opportunities to gain market share with the Rudy Beverage lines' healthy 'never give up' image," said Kehe Foods Distribution brokering agent, Brian Taylor, Vice President -- Specialty Food Sales at CA Fortune & Co.

"Our reception was overwhelming. The Kehe Foods people really know how to connect the dots and get the right people talking," said Drew Carver, CEO of Rudy Beverage, Inc. "It was one of the most well-planned and executed shows I've attended. Having CA Fortune & Co. working with Kehe Foods and our sales team to get Rudy! Rudy! Flying Colors(tm) and Rudy Revolution(tm) in front of customers was impressive. I am immensely pleased by these new agreements."

About Rudy Beverage, Inc.:

Founded by Notre Dame sports legend Daniel "Rudy" Ruettiger and Drew Carver, a beverage industry expert and son-in-law of former Fighting Irish coach Dan Devine, Rudy Beverage, Inc., is focused on creating and distributing sports drinks that offer great taste as well as healthy choices for parents, kids, and athletes looking for something special. Rudy! Rudy! Flying Colors(tm) and Rudy Revolution(tm) are the first in the new line of low-sugar, high nutrition beverages that also offer Rudy's inspirational message of hope -- that "never give up" spirit immortalized in the movie "RUDY" -- on every bottle. For additional information, please visit www.avcg.net/profile/GBVS.

About Global Beverage Solutions, Inc.:

Global Beverage Solutions, Inc. invests in a portfolio of companies that primarily engage in manufacturing, distributing, and selling beverages worldwide. Its portfolio companies include EON Beverage Group, Inc. and Rudy Beverage, Inc. For additional information, please visit www.globalbeveragesolutions.com and www.avcg.net/profile/GBVS.

About Kehe Food Distributors, Inc.:

Established in 1952, Kehe Food Distributors serves 37 states and Mexico with distribution centers in Illinois, Texas, and Utah. With over 2,000 employees, this employee owned company based in Romeoville, IL provides distribution to both major grocery store chains and independents in their national coverage area including Florida, Georgia, Colorado, Louisiana, Alabama, Mississippi, North Carolina, South Carolina, Virginia, West Virginia, North Dakota, South Dakota, Illinois, Indiana, Wisconsin, Michigan, Ohio, Kansas, Missouri, Tennessee, Oklahoma, Minnesota, Iowa, Arkansas, Kentucky, Texas, Nebraska, Utah, Nevada, Wyoming, Arizona, New Mexico, Oregon, Idaho, Pennsylvania and Montana.

Safe Harbor:

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development, and results of the Company's business include but are not limited to fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions, and other risks detailed in the Company's SEC reports.

CONTACT: Aurora Venture Communications Group
Investor Relations Contact:
James A. Romero
[phone]
[e-mail]
http://avcg.net/profile/GBVS

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Source: http://newsblaze.com/story/2006080409194700001.pz/topstory.html