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ADST 1.09 AdStar, Inc. Appoints Ron Stephens as Vice President of Sales
Jul 30, 2007 8:30:00 AM

MARINA DEL RAY, Calif., July 30 /PRNewswire-FirstCall/ -- AdStar, Inc. (Nasdaq: ADST), the leading provider of e-commerce transaction software and services for the advertising and publishing industries, today announced the appointment of Ron Stephens as the company's new vice president of sales. Stephens brings to AdStar more than 21 years of international technology sales experience focused on the media industry. Prior to joining AdStar, he was area sales manager over North and South America for CCI Europe, a Danish software company owned by Stibo A/S, which provides enterprise systems and outsourced services to newspapers, magazines, and other multi-media networks.

Throughout Stephens' distinguished career in the pre-press systems industry, he has established successful relationships with a wide range of domestic and international media customers, including The Washington Post, The New York Times Regional Newspaper Group, The Los Angeles Times, The Chicago Tribune, The McClatchy Company, Reuters, AftenPosten and the Sydney Morning Herald. Stephens has also served in management and executive positions at Net-linx Publishing Solutions in Sacramento, Calif; Unisys in Blue Bell, Pa; and Atex Media Solutions in Bedford, Mass. He earned a bachelor's degree from Georgia State University.

"Ron has a proven background in selling into the media industry, while building and developing effective sales teams," said Leslie Bernhard, president and chief executive officer of AdStar, Inc. "His newspaper industry knowledge fills a critical role with new customers as we expand our technology outside the industry in support of the convergence of print and online advertising."

"AdStar has a sound reputation as a forward-thinking technology leader in the media industry, and I look forward to the opportunity of working with Leslie and her team to realize the full potential of the company's capabilities," added Stephens. "I see tremendous potential in the marketplace, in terms of new customers and new technologies, as well as broadening our opportunities with current customers and partners. As publishers continue to look for ways to capitalize on the opportunities created by the Internet and mobile technologies, AdStar is in a great position to provide solutions and assist in the transition."

About AdStar, Inc.

AdStar, Inc. (Nasdaq: ADST) is the leading provider of e-commerce transaction software and services for the advertising and publishing industries. AdStar's proprietary suite of e-commerce services includes remote ad entry software and web-based ad transaction services, as well as payment processing and content processing solutions that are provided through its Edgil Associates subsidiary, the industry's largest supplier of automated payment processing services. AdStar's ad transaction infrastructure powers classified ad sales for more than 40 of the largest newspapers in the United States, CareerBuilder, and a growing number of other online and print media companies. EdgCapture, Edgil's automated payment processing solution, is currently employed by call centers at more than 100 of the nation's leading newspaper and magazines. AdStar is headquartered in Marina del Rey, Calif., and its Edgil office is located in Billerica, Mass. For additional information on AdStar, Inc., visit http://www.adstar.com.

Forward Looking Statements

This release contains forward-looking statements concerning the business and products of the company. Actual results may differ from those projected or implied by such forward-looking statements depending on a number of risks and uncertainties including, but not limited to, the following: historical business has already matured, new online business is unproven and may not generate expected revenues, and Internet security risks. Other risks inherent in the business of the company are described in Securities and Exchange Commission filings, including the company's annual report on Form 10-KSB. The company undertakes no obligation to revise or update any forward-looking statements to reflect events or circumstances after the date of this release.

AdStar Company Contact: Jeff Baudo, 310-577-8255, [e-mail]

AdStar Media Contact: Kevin Wilson, 513-898-1008, [e-mail]

SOURCE AdStar, Inc.

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Jeff Baudo
[phone]
[e-mail]
or Kevin Wilson
[phone]
[e-mail]
both for AdStar
Inc.