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News
a2a Group plc - Trading Update


CLIENT : a2a Group
SUBJECT : Trading Update
TARGET MEDIA : Newstrack & Newspaper, Marketing trade media
DATE : 26th July 2007


A2A GROUP PLC
("A2A" OR "COMPANY")

PRE-CLOSE TRADING UPDATE


A2A Group Plc [PLUS: A2A0], the broadband television R&D company, today
announces its pre-close trading update for the period up to 31 July 2007.

Following the admission of the holding Company and its subsidiaries on to PLUS
in August 2006, A2A has made good progress in the development of its core
product Cube.TV - a multi-channel service provider and content creation tool
for web-TV - which is due to be formally launched in September 2007. During the
last 6 months, the Company presented at Cannes Lions, the annual international
advertising festival and has concluded the following license, distributing and
broadcast contracts:

ESPN CLASSIC
* A 12-month project to deliver a first of its kind multi-territory airtime
sales hub.
* The Company developed a unique solution that links major sales networks and
broadcast systems to synchronise the sale or airtime across each of ESPN's
dedicated local language broadcast feeds across Europe

CANNES LIONS
* The Company debuted Cube.TV and impressed ad agencies and marketing
companies with its ability to allow media planners for the first time to
plan highly targeted campaigns based around the digital TV audience profiles
they want to reach - through the combination of the multiple channels
Cube.TV will be delivering, and its unique audience measurement system.

TRAINERS EYE TV
* An exclusive horse-racing based web-TV channel dedicated to providing
horseracing and gambling community with exclusive and previous unavailable
footage of horses.
* The launch is currently only event-based with initial results from the
summer horse-racing season including Ascot due out shortly.

DELIVERYDOTCOM
* Signed a partnership with digital, rich media marketing company to deliver
video within email without the need for streaming.
* This is a significant step forward for online marketers - providing
broadcasters with a tool to specifically boost interaction with brand
emails, enhance open and click through rates and other forms of direct
marketing.

OBUS PLC
* The Company has been granted a licence to create, deliver and distribute
exclusive content through their INTATV systems network throughout the UK and
Australia.
* INTATV is an IPTV media platform designed to attract new revenue
opportunities for local and national advertisers - generating new revenue
streams for leisure venues including pubs and hair salons.
* The private network delivers high-quality music, comedy and sports
programming distributed across a broadband platform, encouraging interaction
and revenue through mobile, loyalty-card, coin-operated and Internet
channels.

INFORMATION TV
* Information TV, a Government-backed information channel, has joined
Cube.TV's platform and will be the first client to simultaneously broadcast
content on Cube.TV and Sky.

HYPTV
* HypTV, the world's first creative channel, has joined Cube.TV's platform.
* HypTV aims to be a creative hub, offering opportunities for creatives and
artists of all genres to gain exposure of their work. It is currently being
shown on Information TV's Sky channel.

Nick Brown, CEO of A2A Group, comments:
"The advances we have made underline the value of pooling resources
with Petel Inc. through the business combination that was concluded
in June this year. We look forward to securing a significant niche
of the broadband TV market - TV 2.0 - which has the potential to
rival traditional media in the years ahead with IPTV households
expected to grow from 7 million to 48 million over the next twelve
years.

With the business on track to reach profitability from September, we
believe our revenue model that combines advertising revenues with
fees from content owners for use of the Cube.TV platform, is a
scaleable and dynamic one for this emerging market."

---ENDS---

ENQUIRIES:

a2a Group Plc
Nick Brown 020 7960 6022

gth media relations
Jade Mamarbachi 020 7153 8035

Fisher Corporate Plc
Gary Miller 0207 388 7000

For further information on a2a Group Plc, please visit: www.a2a.tv

The Directors of the Issuer accept responsibility for the contents of this
announcement