MACE 2.55 Mace Signs Exclusive Agreement to Market Proprietary Less-Than-Lethal Aerosol Gun for Its Patented Pepper Gel and Pepper Spray Formulations
Jul 26, 2007 8:35:00 AM
Copyright Business Wire 2007
FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--
Mace Security International, Inc. ("Mace" or the "Company") (Nasdaq Global:MACE) today announced that it has signed an exclusive agreement for the distribution of a unique less-than-lethal aerosol pepper gun produced by DragonFire OC Corporation. The professional grade metal encased pepper gun will be marketed under the famous brand name Mace(R), and utilizes patented features and proprietary technology. The less-than-lethal Mace(R) Pepper Gun will be marketed through the Company's recently acquired online direct response marketing and e-commerce platform, as well as through its traditional distribution outlets including mass merchants, guns shops, sporting goods stores and direct mail catalogs, to name a few. Mace also intends to introduce this product to law enforcement.
The less-than-lethal Mace(R) Pepper Gun, which is the first of its kind, will be used with gel or a streaming spray. This product delivers a stream of pepper spray or gel at extended distances up to 30 feet. The gun has unique operational features including a light (that in darkness illuminates the area and interferes with the assailant's ability to see), a manual safety switch and a well-designed ergonomic appearance. The Company's suggested retail price of the product will be $89.95, which includes one replaceable cartridge (pepper spray or gel), one practice cartridge (water) and batteries for the illuminating light. Replaceable and practice cartridges will also be sold separately. Each replaceable cartridge has approximately 20 bursts.
Mace Security International, Inc. is a manufacturer of electronic surveillance, security and personal defense products, and an owner and operator of car and truck wash facilities. Additional information about Mace is available at www.mace.com.
Certain statements and information included in this press release constitute "forward-looking statements" within the meaning of the Federal Private Securities Litigation Reform Act of 1995. When used in this press release, the words or phrases "will likely result", "are expected to", "will continue", "is anticipated", "estimate", "projected", "intend to" or similar expressions are intended to identify "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are subject to certain risks, known and unknown, and uncertainties, including but not limited to economic conditions, dependence on management, dilution to shareholders, limited capital resources, the effects of weather on the demand for car care services, the effects of rapid growth on Mace and the ability of management to effectively respond to that growth, our ability to achieve operating synergies, our ability to compete against established competitors, regulatory matters, the effects of competition, our ability to obtain additional financing and the ability to successfully integrate Linkstar, the ability of Linkstar's management to leverage Mace's offline logistics expertise and its ability to complete the development and secure market acceptance of new proprietary products. Such factors could materially adversely affect Mace's financial performance and could cause Mace's actual results for future periods to differ materially from any opinions or statements expressed within this press release. Additional discussion of factors that could cause actual results to differ materially from management's projections, forecasts, estimates and expectations are contained under the heading "Risk Factors" in Mace's SEC filings, including its registration statements and its periodic reports on Form 10-K and Form 10-Q. This press release should be read in conjunction with the financial statements and notes contained in Mace's annual reports on Form 10-K and quarterly reports on Form 10-Q.
Source: Mace Security International, Inc.
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Mace Security International
Inc.
Eduardo Nieves
Jr.
Vice President
Marketing & Investor Relations
954-449-1313
www.mace.com
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