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TIBX 8.79 TIBCO Spotfire Powers Next Level's New Channelytics(R) Solution for Information Technology Marketing and Sales Professionals
Channelytics(R) combines Next Level managed services and expertise with Spotfire enterprise analytics to quickly discover revenue enhancing insights in sales and marketing information
Jul 25, 2007 9:00:00 AM

SOMERVILLE, Mass., July 25 /PRNewswire/ -- Spotfire, a division of TIBCO Software Inc. (Nasdaq: TIBX), today announced that its enterprise analytics platform is powering Next Level's newly launched Channelytics(R) solution. Channelytics helps IT sales and marketing professionals gain greater insight from the data available to them to better understand their accounts. It also provides business critical data on where to spend marketing dollars for the greatest return and the deployment of sales resources for better account coverage.

"We're helping our clients achieve real revenue growth by using data-driven sales and marketing analytics that allows them to compete in today's IT marketplace," said Carlos Blanco, Managing Director of Next Level. "Our Channelytics offering-a combination of services and software-powered by the TIBCO Spotfire(R) enterprise analytics platform, enables Next Level to provide a full range of actionable recommendations that deliver competitive insight at a speed and adaptability that traditional BI cannot."

"We believe that the combination of Spotfire and Next Level creates a powerful offering that allows sales and marketing professionals to interact with their data in new ways, helping them reach decisions faster and more effectively than ever before," said Roger Oberg, Vice President of Product Strategy, TIBCO Spotfire Division.

On Thursday, August 16th, 2007 at 11:00 am EDT, Spotfire and Next Level will conduct a webinar entitled 'Using Analytics to Optimize your Information Technology Marketing and Sales.' The webinar will discuss how the Channelytics solution helps channel marketing and sales professionals:

-- Understand the future revenue potential of accounts;
-- Discover insights on where to spend marketing dollars for the greatest
return;
-- Deploy sales resources properly, based on account value; and
-- Drive incremental revenue from smaller accounts.

"Based on work done for leading technology companies, your teams will learn how sales and attribute data can provide actionable insights into your marketing and sales actions, which ultimately provides your organization with a competitive advantage," asserts Blanco.

To register for this webcast, please visit:
http://www.spotfire.com/events/webcasts/channelytics.cfm

About Next Level

With operations focused on the United States, Canada, Latin America and Europe, Next Level enables technology companies to quickly seize opportunities through program creation and execution by highly trained and skilled inside and field based personnel. Our teams are quota-bearing / results-oriented and focused on one thing: Selling More Products! Next Level is fortunate to serve some of the largest technology companies in the world, including Intel, Seagate, Sun Microsystems, Symantec, ViewSonic, Oracle, Microsoft, HP, APC, Cognos, Avaya, Novell, CA, NEC, Autodesk, Citrix, CMP and Cisco, among others. To learn more about Next Level, our capabilities and clients, please call 800-273-4850 or visit http://www.nextlvl.com.

About Spotfire

Spotfire, a division of TIBCO Software Inc. is a leading provider of enterprise analytics software for next generation business intelligence. Spotfire offers a visual and interactive experience that helps professionals quickly discover new and actionable insights in information. Distinguished by its speed to insight and adaptability to specific business challenges, Spotfire rapidly reveals unseen threats and new opportunities, creating significant economic value. Spotfire's customers include industry leaders among the Global 2000 that have deployed Spotfire analytics to gain an information advantage over their competitors. For more information, visit http://www.spotfire.com.

TIBCO, TIBCO Software, and Spotfire are trademarks or registered trademarks of TIBCO Software Inc. in the United States and/or other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only.

Contacts:
Jim Baptiste Amy Groden-Morrison
Davies Murphy Group, Inc. TIBCO Spotfire Division
[phone] [phone]
[e-mail] [e-mail]
http://www.daviesmurphy.com http://www.spotfire.com

SOURCE Spotfire

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Jim Baptiste of Davies Murphy Group
Inc.
[phone]
[e-mail]; or Amy Groden-Morrison of TIBCO Spotfire Division
[phone]
[e-mail]