CHTR 4.47 Charter Communications and Yellow Book USA Partner on Marketing and Distribution
Jul 25, 2007 8:00:00 AM
Copyright Business Wire 2007
ST. LOUIS &--(BUSINESS WIRE)--
Charter Communications, Inc. (NASDAQ: CHTR) and Yellow Book USA today announced a co-marketing and distribution agreement for Charter Telephone(R) and Yellow Book product and service offerings.
"With Yellow Book as a partner, we're increasing the awareness and visibility of Charter's commercial and residential telephone service," said Ted Schremp, senior vice president and general manager, Charter Telephone. "Yellow Book's sales representatives serve as a powerful channel to the small and medium-sized businesses we're targeting with Charter Telephone, enabling us to accelerate our recent entry into the commercial telephone business. At the same time, we're filling a demand for local directory information for residential customers."
"We constantly strive to provide our users with information that helps them easily find what they need," added Gordon Henry, chief marketing officer of Yellow Book. "Partnering with Charter helps accomplish this for directory users and also provides additional benefits for our advertisers. While this agreement encompasses many aspects of our businesses, a key element provides extensive promotion and advertising of Yellow Book's portfolio of products across Charter's various communication platforms."
Charter and Yellow Book will co-market products and services through a variety of sales and marketing channels, including each company's advertising products and sales forces. The agreement also provides for the creation and distribution of co-branded Yellow Book directories in Charter's markets.
"In each of the communities we serve, Charter Telephone will now have a prominent position in the local directory, reinforcing our commitment and presence," said Mr. Schremp. "We're pleased to have joined forces with Yellow Book, and believe there are additional opportunities to provide value to our customers and theirs."
About Charter
Charter Communications, Inc. is a leading broadband communications company and the third-largest publicly traded cable operator in the United States. Charter provides a full range of advanced broadband services, including advanced Charter Digital Cable(R) video entertainment programming, Charter High-Speed(R) Internet access, and Charter Telephone(R). Charter Business(TM) similarly provides scalable, tailored, and cost-effective broadband communications solutions to business organizations, such as business-to-business Internet access, data networking, video and music entertainment services, and business telephone. Charter's advertising sales and production services are sold under the Charter Media(R) brand. More information about Charter can be found at www.charter.com.
About Charter Telephone
Charter Telephone is a high-quality, reliable residential voice service provided through Charter's private, managed broadband network. Charter Telephone service includes unlimited nationwide calling, 10 popular calling features such as Call Waiting, Caller ID, and Call Forwarding, as well as Voicemail and enhanced 911 emergency service at no additional charge. Directory assistance (411) and listings in the local telephone directory are also available. New customers may keep their current phone number when they switch to Charter service. Calls can be made directly through any working in-home jack, and customers do not need to purchase new equipment
New customers can sign up for Charter Telephone's Unlimited plan starting at $29.99 per month, or bundle it with Charter Digital Cable(R) and Charter High-Speed(R) Internet for as low as $99.97 per month, all on one bill. Charter also offers competitive international rates and packages. Professional installation for Charter Telephone is included at no extra charge. For more information go to www.charter.com.
About Yellow Book USA
Yellow Book USA is the #1 independent publisher of print and online yellow pages directories nationwide. Founded in 1930, Yellow Book published nearly 1,000 printed directory editions in its 2007 fiscal year with a circulation of approximately 123 million. The company's online directory, yellowbook.com, reaches millions of users via computers and mobile phones through organic web searches and through Yellow Book's network of partner sites. The company's humorous advertising campaigns have made Yellow Book one of the nation's most recognized brands. Yellow Book has approximately 6,000 sales employees, one of the largest media sales forces in the U.S. Over the past decade Yellow Book has made over 50 acquisitions and now operates in 47 states, plus the District of Columbia. Visit the company's website at www.yellowbook.com.
An earth-friendly company, Yellow Book asks you to please recycle your outdated telephone directories. Through its industry-exclusive partnership with not-for-profit Earth 911, you will find your community's recycling locations in your local Yellow Book and at www.yellowbook.com/recycle. You can also learn more about recycling and the environment at www.earth911.org.
Source: Charter Communications, Inc.
----------------------------------------------
Charter Communications
Media:
Anita Lamont
314-543-2215
or
Analysts:
Mary Jo Moehle
314-543-2397
or
Yellow Book USA
Inc
Sloane & Company
John Hartz
212-446-1872
jhartz@sloanepr.com
