NeoMedia Technologies, Inc (NEOM)

[in4it]

NEWS: July 25, 2007 - 6:00 AM EST


NeoMedia to Co-Market qode(R) with Mobile Leader Mobalis for 20-City, 7-Month REVENTOUR Music Festival in Mexico
MONTERREY, Mexico and FT. MYERS, Fla., July 25 /PRNewswire-FirstCall/ -- NeoMedia Technologies (OTC Bulletin Board: NEOM), the global leader in mobile enterprise and marketing technology, said today that it has signed a co- marketing agreement with Mobalis, a mobile marketing agency and its partner in Latin America.

Based in Monterrey, Mobalis offers mobile marketing implementation for large-scale events including sporting shows and concerts, and has previously partnered with NeoMedia to develop and implement wireless programs. In its role in the co-marketing agreement, NeoMedia will enable camera phones with its patented qode(R) technology during REVENTOUR, a traveling music festival which visits 20 cities throughout Mexico from June through November. Attendance at REVENTOUR is estimated to be in excess of 200,000 participants.

Mobalis is implementing optically initiated mobile codes on marketing and promotional materials at all REVENTOUR events. The qode(R) interactive experience invites attendees to 'click' on a code and earn points that can be redeemed for prizes, as well as enter a drawing for an X-Box video game console and other prizes.

'Mobalis is a global leader in mobile marketing, and is on the forefront of cutting edge applications for marketing well known brands,' said William J. Hoffman, NeoMedia's CEO. 'Our partnership with Mobalis and participation in REVENTOUR will include use of interactive 2D codes, which will be fully integrated with marketing efforts, stimulating and facilitating direct interaction between consumers and the brands' management.'

'In testing and launch this program, we have been impressed by how the Mexican community is reacting to the use of 2D code technology at REVENTOUR,' said, Felipe Fadon, CEO of Mobalis. 'Moving forward, Mobalis is confident that the mobile technology provided by NeoMedia, will increase interaction with our audience.'

About NeoMedia Technologies, Inc.

NeoMedia Technologies, Inc. (OTC Bulletin Board: NEOM) (www.neom.com), is the global leader in camera initiated transactions for mobile devices. From RFID and optically initiated wireless transactions to the digital processing of mobile financial transactions, NeoMedia provides reliable high-volume solutions for the processing of universal optical codes and related information for mobile devices. To learn more about qode(R) and NeoMedia, visit http://www.neom.com and www.qode.com .

About Mobalis

Based in Mexico and privately held, Mobalis is a leader in the transition of traditional methodology of marketing to new dynamics of mobile and proximity marketing, having developed strategies based on SMS, blogs, WAP, Web, Bluetooth(R) and 2D code technology. Mobalis's success is based on comprehensive analysis of the need of its clients, including Corona(R), Nestlé(R), Nokia(R) and TelCel, and integrating new technologies and creativity into their marketing programs. To learn more about Mobalis and their upcoming events in Mexico, visit http://www.mobalis.com .

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode(R) is a registered trademark, and qode(R)reader, qode(R)window and One Click to Content are trademarks of NeoMedia Technologies, Inc. Other trademarks are properties of their respective owners.

SOURCE NeoMedia Technologies



Source: PR Newswire (July 25, 2007 - 6:00 AM EST)

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