Tuesday, July 24, 2007 11:08:30 PM
I myself used iPhone quite a bit. SJ is the perfectionist. Had AAPL had that much time to perfect iPhone, NOK, MOT, Sam would be out of cell biz a long time ago. It's SW, SW, and user experience. HW just needs to be tied for first place. SW needs to be 5 yrs ahead.
The smartphone category currently is 10% of TAM ~ 110 MM unit. AAPL will own a lion share of it. This category has the highest margin. Everyone wants a piece of it.
This category will increase to ~ 30% in 09 as iPhone has set a new standard of excellence.
Five years out AAPL, RIM will eat NOK, Sam, MOT lunches and maybe dinners too.
AAPL will easily be a new 10% customer as MRVL could sell GiGE controller/PHY bundled with 11g, 11n Wifi, Bluetooth, Xscale, HEDGEA baseband, flash controller Santa Rosa, read-channel controlled HDD, HD-DVD/Blue Ray up converter, power mgmt, switching voltage reulator to MacPro desktop, iMac laptop, notebook MacBook in addition to iPhone. Therein lies the power of bundling pricing. How many companies in the world can do just that ?
Don't nickel and dime this stock lest we miss the big run-up. It will start this week.
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