CLEVELAND --(BUSINESS WIRE)--
Flight Options, LLC , a leading provider of fractional shares in business aircraft and a Raytheon company (NYSE:RTN), today unveiled a branding initiative including a new logo and campaign theme - "We Give You More" - designed to emphasize Flight Options' unique position as the only provider of a complete spectrum of private jet services.
Flight Options is experiencing increasing interest among many business travelers who are reexamining private jet programs. The company's branding activities will communicate Flight Options' proven ability to offer more flexibility, value, innovation and personal service than ever before.
Velocity for the Flight Options brand will come in part through a national advertising campaign with insertions planned in leading publications such as The Wall Street Journal , Forbes, Fortune, Robb Report, and Elite Traveler. The Flight Options brand will also be visible in online media, and the company has unveiled a redesigned website, www.flightoptions.com, with enhanced functionality and user-friendly navigation.
Flight Options CEO S. Michael Scheeringa commented, "Though we're nearly ten years old, Flight Options is a very new company in every respect. Our branding initiative celebrates extraordinary developments that have led Flight Options to become the most customer-focused private jet company in the industry. I invite all business and leisure private jet users, as well as commercial travelers, to experience first hand a Flight Options travel experience that gives them more."
Flight Options offers more flexibility than ever before across a range of programs including JetPASS Ultimate Travel. A unique "tiered pricing" structure provides JetPASS members with a single account to access light, midsize, and large-cabin aircraft at variable prices depending on when they wish to fly.
Flight Options provides more value than ever before including Fractional First(TM). This program allows owners to utilize from 80 percent to 120 percent of their annual allocated hours while only incurring management fees for hours they actually fly.
Flight Options provides more innovative programs than ever before including new initiatives such as Turnkey Aircraft Management. In this program, owners keep aircraft at the location of their choice, to be maintained and flown by Flight Options personnel, and allow the company to charter the plane when they don't need it. This provides maximum access while offsetting costs. The company is also testing a repositioning leg sales programs that is rolling out this month.
Flight Options offers more personalized service than ever before with a dedicated owner services team and the most advanced flight operations center in the industry.
Flight Options has earned a reputation as a leader and innovator within the private aviation industry. The Cleveland, Ohio -based company will mark its 10th Anniversary in 2008 and offers the complete spectrum of programs from Fractional First(TM) ownership to leasing, aircraft management, and JetPASS Ultimate Travel Membership. The company is an industry leader in private aviation safety as well, having been selected by the FAA to partner and participate in the development and implementation of a formal Safety Management System (SMS) soon to be required for all air service providers. Flight Options provides personalized service to its Owners and Members, with a fleet of over 140 aircraft consisting of the Beechjet 400A, Hawker 400XP, Hawker 800XP, Citation X and Legacy. More information is available at www.flightoptions.com or by calling 877.703.2348.
Source: Flight Options, LLC
AI
