Penny Stock Talk

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ISEE.OB -- Thought the board members might like this. Would love to hear some thoughts on this, thx

As one of America’s leading retail optical franchises, ISEE
is a leader in delivering optical and vision correction products
and services.

There are nearly 175 franchised and companyowned
retail locations under several brands, including 90-yr.
old Sterling Optical, Site for Sore Eyes, a growing West Coast
franchise for the past 30-yrs., Dueling Optical and Singer
Specs, although throughout most states (other than ISEE뭩
Site for Sore Eyes stores located in Northern California)
operates under the name Sterling Optical, the one-stop shop
for all eye care needs. In addition, ISEE operates Vision Care
of California, Inc. (VCC), a specialized healthcare maintenance
organization licensed by the State of California, Dept. of
Managed Health Care, which employs licensed optometrists
who render services in offices located immediately adjacent
to, or within, most Sterling Stores located in California.

ISEE operates and franchises retail locations in 20 states,
Canada, and the U.S. Virgin Islands. ISEE is also a pioneer in the
private labeling of optical products available to the consumer
through its retail outlets. Most Sterling Stores offer eye care
products and services such as prescription and non-prescription
eyeglasses, eyeglass frames, ophthalmic lenses, contact lenses,
sunglasses and a broad range of ancillary items. ISEE fills prescriptions
from these employed or affiliated optometrists, as
well as from unaffiliated optometrists and ophthalmologists.
Most of its stores have an inventory of ophthalmologic and
contact lenses, as well as on-site lab equipment for cutting and
edging ophthalmic lenses to fit into eyeglass frames, which, in
many cases, allows Sterling Stores to offer same-day service.
The strong and recognizable brand names, as well as the
company’s focus on franchise operations, provide competitive
advantages.

Revenues for FY?6 climbed 57% to $21.7 mil., with net
income of .02 per diluted share vs. .00 for the prior year.
Revenues for Q1?7 through acquisitions leaped 122% to $8.3
mil., with net income of $431,000, or .00 per diluted share vs.
.02 for the same period in the prior year. There are substantial
economics of scale?in the industry and the large chains get
the benefits and discounts.

ISEE remains aggressively on the acquisition trail. In
addition, Harvey Ross, past President of Viva Intl. Group (large
eye care firm major shareholder), sold the company for approx.
$138 mil. and is now a director of ISEE and for the past 3-yrs.
continues to purchase a significant amount of ISEE shares in
the open market. Of the 70.3 mil. shares outstanding, insiders
own approx. 75%.

The stock has been quietly trading in the .20-.25 area and
is starting to breakout to the upside where we would purchase
for a 1st target of .80-1.00, especially as ISEE itself is in a position
to be acquired and is repeatedly named by Crain뭩 Franchise
Buyer and Entrepreneur Magazine as one of the top franchise
operators in the U.S. Meanwhile, ISEE’s Combined Buying
Group is a leading national group purchasing organization and
the premier source of wholesale optical goods since ?1,
providing members with vendor discounts on wholesale optical
goods through both conventional ordering systems and via
the Internet. ISEE is accelerating growth through acquisition
(just announced to acquire The Optical Group with approx. $37
mil. of annual revenue) as the industry itself is currently in a
strong roll-up phase with several big players buying retail
chains. Ultimate target 1.50-2.00.

Key Facts
http://www.investor.reuters.com/business/BusCompanyOverview.aspx?ticker=ISEE&target=%2fbusiness%....

Check out the insider trading activities
http://finance.yahoo.com/q/it?s=ISEE.OB

http://stocks.us.reuters.com/stocks/insiderTrading.asp?symbol=ISEE.OB&WTmodLOC=L2-LeftNav-20-Ins....

Named as top 50 optical retailers
http://www.emergingvision.com/news_press/in_the_news.html?mode=view&AID=42&Year=2007