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WiseBuys Opens Cardsmart Card Gift Shop In Its Canton New York Store Plans More In Northern NY Cardsmart Offers HalfOff Prices On All Cards


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http://www.prnewsnow.com/PR%20News%20Releases/Business/WiseBuys%20Opens%20Cardsmart%20Card%20%20Gift...

May 4, 2005 -- WiseBuys Stores Inc. and Cardsmart Retail Corp. today announced they teamed together to bring unsurpassed values in card and gift choices to Northern, New York shoppers with the opening of the first Cardsmart store within the Canton WiseBuys store.

Thomas Scozzafava, a founder and Chief Financial Officer of WiseBuys, said, "Our Canton WiseBuys will be the first of our five stores to present the Cardsmart shopping experience to our consumers. We are excited to team with Cardsmart, one of America's fastest growing franchise stores, and also plan to open Cardsmart outlets in our WiseBuys department stores in Hamilton, Tupper Lake, Pulaski and Gouverneur."

The Cardsmart store within WiseBuys is expected to open in Canton in time for Mother's Day in early-May, and a more formal Grand Opening ceremony and activities are planned for June. WiseBuys stores are open daily from 9 a, to 8:30 pm.

Petter Etholm, President of Cardsmart, said, "WiseBuys and Cardsmart are a great match, since we are both dedicated to bringing shoppers the best quality products at value pricing."

WiseBuys customers will have Cardsmart's line of 20,000 beautiful greeting cards, at everyday half prices, to help make every occasion memorable for families and friends. Cardsmart stores offer consumers 50% off every card, every day. Entrepreneur Magazine listed Cardsmart among its prestigious "Franchise 500" and 9th in the "Top 20 New Franchisees" in America.

WiseBuys, a "mall without walls," offers a distinctive open shopping environment where leading retailers, including KB Toys, Payless Shoe, Radio Shack and others offer top values to consumers. WiseBuys' selection of top quality merchandise at excellent values includes Carhartt, Columbia and Dickies workwear, outdoor sporting goods, shoes, electronics, domestics, clothing, hardware, toys and now, Cardsmart cards and gifts.

Frank Feely, Cardsmart Vice President of Franchise Development, said, "Cardsmart and WiseBuys have similar market strategies and we are excited about our long-term alliance." Barry Grody, Director of Franchise Development, added, "We expect Cardsmart to become an active part of the communities in northern New York." WiseBuys is proud that Cardsmart has a reputation of connecting to its neighbors through the 'Cardsmart Cares' Program through to help worthy local charitable and civic groups from time to time."

WiseBuys Stores, Inc., based in Gouverneur, NY, was founded in 2003 to bring top quality shopping to underserved markets in rural northern New York. The five full line WiseBuys department stores range in size from 35,000 to 60,000 square feet and are currently located in Canton, Hamilton, Tupper Lake, Pulaski and Gouverneur. Each WiseBuys store contains a Payless ShoeSource inside, a "KB Toys at WiseBuys," and selected WiseBuys have RadioShack stores, and each will soon have a Cardsmart card and gift store. WiseBuys offers shoppers a full line of workwear such as Carhartt and Dickies, expanded outdoor sporting goods for camping, hunting and fishing, hardware, domestics, toys, electronics, greeting cards and brand name clothing at value pricing.

Cardsmart Retail Corporation, headquartered in Pawtucket, Rhode Island, is a national chain of franchised and company-owned stores that offer consumers 50% off every card, every day. Featuring a full-line of 20,000 beautifully designed greeting cards, Cardsmart's value-oriented strategy has developed an expanding base of loyal and appreciative consumers. More information about Cardsmart is available at Cardsmart's website, www.cardsmart.com.

Contact: Brian Dobson, 203-894-9240, e-mail protected from spam bots