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Friday, July 20, 2007 3:02:28 PM
From Waverunner, who, btw, has first hand experience in this field...
1. RR is NOT an Infomercial. Yes they do pay for time, however in this business it is called 'Cash/Barter'. With that kind of deal you pay an 'airtime fee' and the network gets half or more of your advertising time to sell THEIR clients.
How do I know this? and how can you know this. Infomercials are listed in your cable guide or TV guide as "Paid Programming" and NOT with the shows Title. RRGI "is" listed as Reality Racing in cable and TV guides. Infomercials DO NOT have 'Network Promotions' or advertising in them, just advertising for the products that the infomercial is selling. RR has SPIKE promos and network advertising.
2. UFC, WWE, Arena Football, pay for their airtime, and so do dozens of other independent produced programs. It is how the cable companies do business and how they have been doing it since at least 1997.
3. Sometimes, Its is a better deal than having the network pay you for the show. Because the Company OWNS the 'Copy Right and Trademark' of the show, which, if the show is somewhat successful can be worth more in international and internet syndication, then what a cable network will pay for the show. This show after its run of 13, can be sold into international markets by RRGI and they get to keep all the money, and compared to some of the programming in India, or Brazil or Bosnia, RR is at least just as good.
Don't stop panicing yet, but you can relax a little.
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