Thursday, July 19, 2007 10:10:07 AM
You need to read my posts properly.
I said they dropped their physical media music copy protection product. That was CDS-300, renamed Totalplay, and was the product aimed at the same market segment as MediaMax and competed with MediaMax.
They still market a product called Hawkeye to the music industry. That is aimed at peer to peer piracy, not optical media.
They have merely set their sights on gaming
Movies are still a huge revenue source for them, in addition to gaming. Their ACP technology is embedded in most consumer products from what I can gather, including Zune and the iPod, as well as every DVD player. It is also included in Blu-Ray and HD-DVD. The sell a product called RipGuard to prevent DVD ripping.
Just where do you think they derive their multi-million dollar revenue from?
About 50% of their revenue comes from software licensing, not DRM. They own products like Installshield.
You really ought to listen in on their conference calls. I did. How else can you learn about the industry that SunnComm is (was) in? Certainly not from SunnComm CCs.
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