IFINIX PR on February 20, 2007 - 11:00 AM EST
iFinix Corporation Discusses Company Agenda for 2007
iFinix Corp. (PINKSHEETS: INXR) released today a comprehensive overview of iFinix's corporate strategy and goals for 2007. Chairman Drew Budhu commented, "As iFinix embarks on an accelerated entry into the financial marketplace with its comprehensive line of real time and trading platforms, the level of inquiry from prospective users of our products, shareholders and potential investors has increased dramatically. The following summary will prepare our clients for their future with iFinix and address shareholder concerns at this opportune turning point in our corporate history."
Core Objectives
iFinix CEO Doug Spadaro stated, "iFinix's objectives are three-fold. We will deliver quality real time trading tools and execution platforms to the financial marketplace at a competitive price, effectively support our subscribers and eliminate any obstacles that limit achieving solid returns for our shareholders. We consider these objectives to be more than mere goals. They are our obligations to the consumers and shareholders who support us and whom we work for."
iFinix Financial Products
The iFinix product suite will initially consist of three products. After conducting extensive market research, the company will rebrand their product suite along the following lines:
iFinix RealTime is the desktop real time platform being prepared for release. The modular components offered include Streaming Quotes with unlimited ticker lists, Level 2, Time & Sales, Alerts, Charting, Streaming News, Financial Content and Market Research.
iFinix RealTime will also be upgraded soon after release to include stock screens and real time scanners with fully configurable market motion filters. iFinix will be including these added functions at no extra cost to provide a superior value and competitive product.
iFinix Trader will add trade execution functionality and account management features to the iFinix RealTime platform. iFinix Trader will integrate with partnered broker-dealers thus affording iFinix users high speed trade executions at a range of brokerages. iFinix Trader will be made available both to retail traders and professional organizations.
With iFinix RealTime rolling out first, iFinix Trader will go to market release as new brokerage partnerships are announced. Users will be able to trade and manage multiple iFinix-partner brokerage accounts aggregated within a single iFinix Trader environment. With the ability to hook into an assortment of high-speed direct access brokers, iFinix will continue to expand your trading choices as each new broker joins our network.
Efinix is a web enabled version of iFinix Trader that will run on desktops and on mobile devices. With Efinix, you will be able to track the markets, manage your portfolio and trade online using the same execution features as iFinix Trader. Efinix is in advanced stages of development and being prepared for release.
Product Strategy
iFinix's business model is subscription based for iFinix RealTime and Efinix. Users that trade through a participating brokerage will receive iFinix Trader on a low or no cost basis. iFinix will receive a percentage of each commission fee from trades executed using iFinix Trader.
Due to the large range of brokerage services and tools investors employ, this diversified business model ensures iFinix products will be available in all contexts and the company will generate an income under all scenarios.
iFinix will offer various subscription pricing tiers for essential platform services plus add-on services and extra exchanges at a cost less than the basic and total package prices of other vendors with comparable offerings.
As market penetration of the iFinix platforms increase, communications protocols for other programmers will be made available to encourage the building of product add-ons. The company will partner with these developers and assist in the marketing of these value-added products.
All iFinix product is coded by iFinix. Earlier iFinix product demos are no longer active or to be considered representative of market-ready products soon to be released. Free product trial subscriptions will be offered when each product is released.
Product Support
When iFinix RealTime is officially released, live technical support will be provided via chat messaging on the iFinix website and by email on weekdays from 8 a.m. - 6 a.m. EST. The company guarantees weekend support requests will be resolved by Monday market open.
Live support hours may be expanded later as the user base expands. Chairman Drew Budhu will go to India soon to review current development efforts and to finalize the training of tech support staff, initiate support tracking procedures and establish knowledge base protocols.
