Actually they do sell well down there. Mind you, not as well as Holdens as you stated.
I have a few AU domains and had them prior to moving and setting business up in AU.
People seem so hung up on the domains. Yes, launching that you own said domains before acquiring them is sorta silly. I honestly think that PNMS had full intention of getting the domains, wrote the pr months ago and failed on getting them and double checking the PR all prior to releasing said PR.
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