Interactive Network Inc. (fka INNN)

[HotShotOne]

TWO WAY TV US TAKES OFF


Opens new Los Angeles office to capitalise on success of all iTV partners

Two Way TV (US), Inc. (formerly named Twin Entertainment, Inc.) is emerging as a world leader in interactive TV games with today's announcement of a new brand identity, and the appointment of a new head of content development to initiate deployment of new iTV applications.

The company has been renamed in anticipation of the merger between Twin Entertainment, Inc. and Interactive Network, Inc. (OTCBB:INNN) and has relocated its North American headquarters to the nation's entertainment capital.

"This is the realization of a team with the strategic expertise, creative skills and real world experience to deliver on the promise of iTV in North America," said Robert J. Regan, president and COO, "our vision is to build a North American iTV powerhouse."

The company will draw upon the proven successes of the U.K.-based Two Way TV Ltd., most recently recognized for delivering the first live, enhanced soccer game with Sky Sports and the strong patent portfolio of Interactive Network, Inc.

Additionally, to strengthen the relationship between the company and the U.K., Mark McKeown will be relocating from London to become vice president of Content for Two Way TV (US) at the company's new Los Angeles headquarters.

"We are extremely pleased to have an iTV innovator with ties to both our joint venture partners and depth of industry contacts," said Regan. "Under Mark's leadership, we are punching up our suite of offerings with proven, compelling content that we believe will become one of the Killer Apps of iTV in the U.S."

"This is the center of the world's largest television market," said McKeown, "and Two Way TV (US) is perfectly placed to exploit the North American iTV market, which is set to explode over the next few years. I will be using my experiences from the U.K. and Europe where we have launched the Two Way TV service to over 8 million homes, to offer compelling and entertaining content here in North America."

During the next 12 months, McKeown will direct the company's aggressive expansion and distribution of its original content offerings across multiple platforms to a potential installed base of millions of digital set-top boxes in the U.S.

He will also leverage business development efforts in the entertainment and technology arenas and build on existing relationships with partners such as Liberate Technologies, Microsoft TV and OpenTV.

McKeown joined Two Way TV Ltd. in 1995 and worked closely with its Technology Group to develop Live Interactive Production Software (L.I.P.S.) and the Content Creation Tool (C.C.T.). These patented tools are key to the process of sending data to an interactive application resident on a set-top box, thus permitting viewers to play along in real-time with television programs.

In addition to building on the success of the Two Way TV games channel, Two Way TV (US), Inc. will be offering production, testing, integration, technology and patent capabilities to fit any project.

Broadcasters and network operators can enhance underlying programs of all genres, from live sports togame shows, to more simple applications like voting, interactive advertising and building virtual channels. Potential partners define their own requirements and Two Way TV (US) provides the solution.
www.twowaytvus.com

For further information contact:

Bob Gold and Associates
Dave Wood
Tel: [phone]
[e-mail]

This link should explain the association between INNN and Two Way TV LTD and their Two Way TV(US) partnership. I Hope. http://www.etvcookbook.org/glossary/interactive_network.html