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Re: sublime post# 62594

Tuesday, 07/17/2007 9:01:24 AM

Tuesday, July 17, 2007 9:01:24 AM

Post# of 72830
EFOI 6.27 Energy Focus EFO-ICE(TM) Provides Energy Savings Over LEDs and Fluorescents, Study Shows
Southern California Edison Analysis Demonstrates Significant Energy Savings and Improved Merchandising with Fiber Optic Lighting
Jul 17, 2007 8:30:00 AM

SOLON, Ohio, July 17 /PRNewswire-FirstCall/ -- Energy Focus, Inc. (Nasdaq: EFOI), formerly Fiberstars, Inc. (Nasdaq: FBST), a global leader in energy efficient lighting, today announced the final results of Southern California Edison's comparative field study of EFO-ICE(TM), Energy Focus' fiber optic lighting system for refrigerated supermarket display cases, versus state-of-the-art fluorescent lighting and LEDs. Results showed that in a 3-door case, Energy Focus EFO-ICE saved 2,048kWh over T-8 fluorescent lighting versus only 662kWh for LEDs while providing comparable luminance. The results were presented by Scott Mitchell, Engineer for the Southern California Edison Refrigeration and Thermal Test Center, at the annual meeting of the American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE) on June 26, 2007.

"We are excited about Southern California Edison's findings confirming that EFO-ICE is by far the most efficient refrigerated display case lighting system available consuming about 1/4 the energy of the fluorescent system and only 1/3 the energy of the LED system when you consider the compressor energy savings as well as the direct lighting energy savings," said Energy Focus CEO John Davenport. "As retailers look for ways to reduce costs and improve margins, Energy Focus provides a lighting alternative that serves both ends. According to EPA's ENERGY STAR Program, a 10 percent reduction in energy costs for the average supermarket can boost profit margins by as much as 6 percent and earnings per share by nearly 7 percent."

Energy Focus products can be found in leading supermarket chains around the country including, Whole Foods, Giant, Albertsons, Safeway and Harris Teeter among others.

About Energy Focus, Inc.

Energy Focus, Inc. (Nasdaq: EFOI) is the leading supplier of fiber optic lighting and the world's only supplier of EFO(R), a lighting technology which is more efficient than conventional electric lamps. Energy Focus products are designed, manufactured and marketed for the commercial lighting, sign and swimming pool, and spa markets. Energy Focus fiber optic lighting provides energy savings, aesthetic, safety and maintenance cost benefits over conventional lighting. Customers include supermarket chains, retail stores, fast food restaurants, theme parks and casinos, hotels, swimming pool builders, spa manufacturers and many others. Company headquarters are located at 32000 Aurora Rd., Solon, OH 44139. The Company has additional offices in Pleasanton, CA, United Kingdom and Germany. For more information, see http://www.energyfocusinc.com.

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements include statements regarding the goals and business outlook for 2007 and thereafter, future pool market sales, the expected growth of and percentage of the Company to be represented by EFO, expected product development and introductions, and expected overall sales growth and profitability, and expected benefits, revenues. Investors are cautioned that all forward-looking statements involve risks and uncertainties. Actual results may differ materially from the results predicted. Risk factors that could affect the Company's future include, but are not limited to, a slowing of the U.S. and world economy and its effects on Energy Focus' markets, failure to develop marketable products from new technologies, failure of EFO or other new products to meet performance expectations, unanticipated costs of integrating acquisitions into the Energy Focus operation, delays in manufacturing of products, increased competition, other adverse sales and distribution factors and greater than anticipated costs and/or warranty expenses. For more information about potential factors which could affect Energy Focus financial results, please refer to the Company's SEC reports, including its Annual Report on Form 10-K for the year ended December 31, 2006, and its quarterly reports on Form 10-Q. These forward-looking statements speak only as of the date hereof. Energy Focus disclaims any intention or obligation to update or revise any forward-looking statements.

SOURCE Energy Focus, Inc.

----------------------------------------------

Alanna Gino
+1-415-977-1918
alanna@antennagroup.com
or Neil Torres
+1-415-977-1942
neil@antennagroup.com
both of Antenna Group
for Energy Focus
Inc.




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