THE SITUATION ROOM

[Fishing at Surfside]

SHMM NEWS (new IR!)

Southern Home Medical Equipment, Inc. Retains OTC Financial Network for
Investor Relations


SPARTANBURG, SC, Jul 17, 2007 (MARKET WIRE via COMTEX) -- Southern Home Medical
Equipment, Inc. (PINKSHEETS: SHMM), a national provider of durable medical
equipment and staffing services, announced today that it has retained OTC
Financial Network, a division of National Financial Communications Corp. (NFC),
as its investor relations representative.

Geoffrey Eiten, president of NFC, said, "The aging of the population is one of
today's most compelling demographic trends. With an extensive line of medical
equipment products, Southern Home Medical is positioned to serve patients who
are seeking recovery and treatment in the comfort of their own home. As a
complement to this, the Company also operates a national nurse staffing business
called Encore Medical Staffing, Inc. which provides quality healthcare
professionals to hospitals, rehab facilities and nursing homes. In addition, the
Company's new expansion into the fitness and wellness industries position it to
tap into explosive mainstream lifestyle trends. We look forward to representing
the Company and their prospects for growth to the financial community."

Greg Tucker, President and CEO of Southern Home Medical, stated, "One of our
goals is to broaden our shareholder base through effective investor relations.
We have decided to partner with OTC Financial Network to enhance our investor
relations component and pro-actively communicate our story to the investment
community."

About OTC Financial Network

OTC Financial Network (OTCFN) has carved its niche as the nation's leading
small/micro-cap investor relations and financial communications firm. OTCFN
provides full-service investor relations, consulting services and customized
marketing campaigns designed to maximize investor awareness for small/micro-cap
publicly traded companies. Since its inception in 1992, OTCFN has represented
over 500 clients. To view a current client list or for more information, visit
http://www.otcfn.com. OTCFN is a division of National Financial Communications
Corp. www.nationalfc.com based in Needham, MA. For Disclaimer Information:
http://www.otcfn.com/shmm/disclaimer.html.

About Southern Home Medical Equipment, Inc.

Southern Home Medical is a holding company with a focus on medical equipment
operations in the Southeastern United States. Formed in January 2005, with its
principal place of business in Spartanburg, S.C., Southern Home Medical will be
expanding its operations through the acquisition of existing durable medical
equipment companies and through the start up of additional sites in strategic
locations throughout the Southeast. Southern Home Medical provides "in-home" and
nursing home patients with a complete line of medical equipment that includes:
oxygen concentrators, semi-electric beds, wheelchairs, CPAPs, BiPAPs, enteral
tube feeding, etc. Through its Health & Wellness Division, Southern Home has
also moved into additional health, wellness, and fitness related businesses to
include Encore Medical Staffing, Inc. and Ladies Health & Fitness, Inc.

www.southernhomemed.com www.encoremedicalstaffing.com
www.ladieshealthandfitnessusa.com

Safe Harbor: This release includes forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 27E of the Securities
Act of 1934. Statements contained in this release that are not historical facts
may be deemed to be forward-looking statements. Investors are cautioned that
forward-looking statements are inherently uncertain. Actual performance and
results may differ materially from that projected or suggested herein due to
certain risks and uncertainties including, without limitation, ability to obtain
financing and regulatory and shareholder approval for anticipated actions.





CONTACT

Greg Tucker

President & CEO

Email Contact



For Investors Relations:

Rick McCaffrey

OTC Financial Network

Email Contact

781-444-6100x625

http://www.otcfn.com/shmm





SOURCE: Southern Home Medical Equipment, Inc.




CONTACT: http://www2.marketwire.com/mw/emailprcntct?id=088C67D57A1A39F5

http://www2.marketwire.com/mw/emailprcntct?id=87CE036D43AFA340

http://www.otcfn.com/shmm




Copyright 2007 Market Wire, All rights reserved.

-0-




SUBJECT CODE: Medical and Healthcare:Healthcare

Medical and Healthcare:Health and Nutrition

Medical and Healthcare:Nursing

Medical and Healthcare:Medical Devices