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Billy Martin's Opens Flagship Store in Trump Plaza in Big Apple
Jul 12, 2007 9:00:00 AM
NEW YORK, NY -- (MARKETWIRE) -- 07/12/07 -- "Wild West Duds Hit Trump Plaza" was the headline written by Suzanne Kapner in last week's New York Post story about Billy Martin's USA, Inc. (PINKSHEETS: BLYM). In her news scoop, Kapner reported that the 29-year-old, born and bred American retail brand has signed a "10-year lease for space in the brass-gilded Trump Plaza building at Third Avenue, located between East 61st and East 62nd Street."

Details of the long-term lease were confirmed by Doug Newton, CEO of BLYM, who co-founded the boutique in 1978, a New York City icon for nearly three decades. "We are thrilled to position our flagship boutique and e-commerce headquarters on the ground floor of the prestigious Trump Plaza building, a New York architectural icon in its own right since 1984," Newton said.

Among the new products coming to Trump Plaza will be Billy Martin's upscale, high fashion cowboy boots designed by world famous Italian designer, Valerio Giuntoli, with prices ranging from $200 to $2000. The collection was inspired by the television series "Deadwood" as part of a licensing deal between BLYM and premium cable channel HBO to sell clothing and accessories based on the gritty TV series that has developed a cult following of its own.

Another brand coming to Billy Martin's will be an apparel collection designed Jeffrey Sebelia, the winner of the third season of Bravo TV's "Project Runway." The line called "Cosa Nostra" will debut at the "new" boutique in August.

"Yep, We're Movin' on Up, to the East Side, to a Deluxe Building in the Sky," said Newton.

Donald Trump added, "We're delighted to welcome Billy Martin's as a new and quite unique tenant at Trump Plaza. We look forward to watching its store prosper."

About Billy Martin's USA (http://www.billymartin.com)

With a 29-year-old brand name and history, Billy Martin operates in a growing specialty niche market -- western lifestyle, and provides appealing and innovative products that reflect the American culture and way of life.

Forward-Looking Statements

N. B. Statements about BLYM's future expectations, including future revenues and earnings, and all other statements in this news release other than historical facts are "forward-looking statements." Since these statements involve risks and uncertainties and are subject to change at any time, the company's actual results may differ materially from the company's plans if its assumptions prove to be incorrect or for a variety of other reasons.

Contact:
Investor Relations
Chance Newton
[e-mail]
760-324-6834