Thursday, July 12, 2007 7:44:56 AM
I, in a previous life, had to manage a Canadian startup operation for a multinational. Our base was almost inexistant coming from small not very impressive cuistomers.
For one and one half year we made regular but slow process but all along trying to win a large reputed referenceable customer from highly establihed competitors.
One day after 18 months we got it, the market noticed it and other large prestigious prospects started looking at us.
within the next fiscal year we multiplied our annual revenue by 4 and did show highly profitable bottom line for the 1rst time and kept being profitable till I decided to leave the company and semi-retire in 2000 (successes did continue for those left behind thereafter).
I hope, Matin learn, the audit comes out, we get a prestigious account accepting to become a reference and thereafter see a fast growing NA operation for years to come... this based on personnal previous experience.
Patiently,
Roger
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