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Wednesday, 07/11/2007 9:23:21 AM

Wednesday, July 11, 2007 9:23:21 AM

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Press Release Source: InPlay Technologies


InPlay Technologies Establishes Presence in Japan
Wednesday July 11, 9:15 am ET


PHOENIX--(BUSINESS WIRE)--InPlay Technologies (NASDAQ: NPLA - News) today announced that it has partnered with Japan Entry Corporation to expand business development efforts and provide local support for OEMs and strategic partners in Japan.
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"Japan is home to several dozen of our potential customers and partners," commented Steve Hanson, Chairman and CEO, InPlay. "Japan Entry Corporation provides a proven local presence to market, sell, and support these relationships, and determine key market opportunities for InPlay's state-of-the-art pen-input digitizer technologies for PCs, smartphones, and other mobile computing devices."

"InPlay's pen and digitizer technology provides OEMs with new possibilities for digital pen input. We are excited about the opportunity to help advance adoption through our contacts and relationships in Japan," said Jack Plimpton, President of Japan Entry Corporation.

InPlay is targeting computer OEMs to incorporate its patented MagicPoint® technology for tablet PCs and convertible notebooks as well as partnerships with providers of complementary components such as LCDs and touchscreens.

MagicPoint is the only active RF pen input solution with digital stream communication available today. The analog technology used on most systems uses an analog communication method with limited potential for feature enhancements. InPlay's digital technology offers OEMs an almost limitless roadmap for development of features and functions for their product designs. InPlay recently introduced its initial advancement using digital stream communication with its InPEN, the first intelligent pen for integration with tablet PCs.

About Japan Entry

Japan Entry helps Western high-tech companies establish or expand sales channels in Japan and recruit key personnel to accelerate revenue growth. Since 1989, Japan Entry has assisted over 175 companies, including Esmertec, Wind River, and Zi Corporation to make Japan a top revenue-producing market for their products. Japan Entry provides access to decision-makers, sales expertise to gain revenue traction quickly, strategic analysis of business opportunities, and time-tested cross-cultural guidance to facilitate productive relationships. Visit www.japanentry.com for more information.

About InPlay Technologies

InPlay Technologies develops, markets and licenses proprietary emerging technologies. Working with its licensees and OEM customers, InPlay offers technology solutions that enable innovative designs and improved functionality for electronic products. The company's MagicPoint® technology is the only digital-based pen-input solution for the rapidly growing tablet PC and mobile computing markets. Its Duraswitch® brand of electronic switch technologies couples the friendly tactile feedback of mechanical pushbuttons and rotary dials with the highly reliable, thin profile of membrane switches, making it ideal in a wide range of commercial and industrial applications. InPlay is focused on further commercializing these technologies and seeking additional innovative technologies to enhance its portfolio. Visit www.inplaytechnologies.com for more information.

This news release contains certain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements include statements regarding our ability to leverage this partnership to provide local support, determine key opportunities and advance adoption of our technology. Risks and uncertainties that could cause results to differ materially from those projected include lack of market acceptance of our technologies and other uncertainties described from time to time in our documents filed with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB for the year ended December 31, 2006, as filed with the Securities and Exchange Commission on April 2, 2007. These forward-looking statements represent our beliefs as of the date of this press release and we disclaim any intent or obligation to update these forward-looking statements.



Contact:
InPlay Technologies, Inc., Phoenix
Heather Beshears, 480-586-3357
Heather@InPlayTechnologies.com

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Source: InPlay Technologies