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Tuesday, 07/10/2007 9:01:34 PM

Tuesday, July 10, 2007 9:01:34 PM

Post# of 143047
Look at that market.........Stored value cards are one of the most dynamic and fastest growing products in the financial industry. Anyone who makes purchases with a merchant gift card, places phone calls with a prepaid telephone card, or buys goods or services with a prepaid debit card is using a stored value card. Certain types of these cards are being heavily marketed to lower-income consumers, especially the unbanked or underbanked. These cards may provide consumers with a more effective means of accessing funds and making financial transactions than cash.

The stored value card market is growing and evolving rapidly. According to industry estimates, more than 2,000 stored value programs are available, with roughly 7 million Visa- or MasterCard-branded stored value cards in the marketplace. There are approximately 20 million users and that figure is expected to more than double to 49 million users by 2008

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