News for 'CCBEF' - (Loblaws, Canada's Largest Supermarket Chain, Now to Carry Clearly Canadian's New Natural Enhanced Waters Enhanced Waters Sales Growing as Supermarket Listings Continue to Expand)
VANCOUVER, British Columbia, Jul 10, 2007 (BUSINESS WIRE) -- Clearly
Canadian(OTCBB:CCBEF)(the "Company") is pleased to announce that its new line-up of
Natural Enhanced Waters (dailyEnergy, dailyVitamin and dailyHydration, acertifiedorganic essence water) has been listed with Loblaws, Canada's largest
supermarket chain and will be available in all of their Natural Valuedepartments.This, combined with almost 100 new recent supermarket outlet
listings in Western Canada, continues the pattern of major retailer
acceptanceofthis innovative new product line.
Brent Lokash, CEO of Clearly Canadian, stated, "We are very pleased with
thelistingof our new waters at Loblaws, which is already a large customer of both
our organic and natural snacks line and our My Organic Baby food line.
Securingthisaccount is a great example of the effectiveness of our business plan,
whichisto develop and/or acquire healthy product lines with sales strategies that
compliment our existing products and to then employ any and all cross
sellingopportunities."Added Lokash, "We believe our Natural Enhanced Waters, which are showing
doubledigitmonth over month sales increases since they were launched in April (20%
and 50%), also have significant potential in the U.S. where we are just
startingtolaunch the product:
-- A tremendous opportunity has been created for us by the recently
announcedacquisitionof the Vitamin Water brand by Coke for $4.1 billion cash. We believe
our Natural Enhanced Waters are uniquely positioned to fill any void left
withthebrand's current distributors, many of which are already distributors for
Clearly Canadian;-- Our dailyVitamin water has less than 25% of the calories of the major
enhanced water beverages such as Vitamin Water and our organic
dailyHydrationwaterhas flavor with no calories and no artificial sweeteners. These products
provide a healthy selection for the U.S. school systems which are now
beingdirectedto serve beverages with minimal calories;
-- Our dailyEnergy water is a much lower calorie energy drink then the
currentleadingenergy drinks, providing a more pleasant beverage experience for the
health conscious consumer that is looking for an energy boost without all
thecaloriesand preservatives."
About Clearly CanadianBased in Vancouver, B.C., Clearly Canadian Brands markets premium
alternativebeverages,including Clearly Canadian(R) sparkling flavoured waters and Clearly
Canadian dailyEnergy, dailyVitamin and dailyHydration Natural Enhanced
Waterswhichare distributed in the United States, Canada and various other countries.
Clearly Canadian's recent acquisition of DMR Food Corporation and My
OrganicBabyInc. marks the Company's debut into organic and natural products with a
full line of organic baby and toddler foods under the brand names My
OrganicBabyand My Organic Toddler and a wide range of dried fruit and nut snacks
offerings from SunRidge Farms, Naturalife, Sweet Selections, Simply by
NatureandGlengrove Organics brands. Additional information about Clearly Canadian
maybeobtained at www.clearly.ca.
AI
