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Tuesday, 07/10/2007 12:24:12 PM

Tuesday, July 10, 2007 12:24:12 PM

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News for 'NTRZ' - (NutraCea Announces Commissioning of Stabilized Rice Bran Plant at Archer Daniels Midland Rice Facility in Arbuckle,
California)


PHOENIX, July 10, 2007 /PRNewswire-FirstCall via COMTEX/ -- NutraCea (OTCBulletinBoard: NTRZ), a world leader in stabilized rice bran (SRB) research and
technology, announced today its new stabilization plant located at the
ArcherDanielsMidland (ADM) Rice facility in Arbuckle, California has been
commissioned and is producing SRB. This facility is part of an agreement
withADMRice Inc., an operating division of ADM, which was previously announced in
April 2007. Under the agreement, NutraCea has installed its proprietary
ricestabilizationtechnology into the Arbuckle facility to produce SRB.

"We are highly pleased with the commissioning of the Arbuckle facility in
such atimelyfashion," said Brad Edson, President and CEO of NutraCea. "The expedited
installation of our equipment at the ADM facility was a direct result ofpre-manufacturingcomponents, making them immediately available for this
project. In the future, this streamlined process should help speed up theoverallconstruction phase of our plants when a similar infrastructure is in
place at other rice mills," added Edson.About NutraCea

NutraCea is a leader in stabilized rice bran nutrient research and dietarysupplementdevelopment. Through its wholly owned subsidiary RiceX, the company
manufacturers as well as distributes products and food ingredients made
fromRiceBran through its proprietary technology and processes. The Company has
developed intellectual property to create a range of proprietary productformulations,delivery systems and whole food nutrition products. NutraCea's
proprietary technology enables the creation of food and nutrition products
fromricebran, normally a wasted by-product of standard rice processing. In
additiontoits whole foods products, NutraCea develops families of health-promoting
"nutraceuticals," including natural arthritic relief and
cholesterol-loweringproducts.More information can be found in the company's filings with the SEC
and you can visit the NutraCea web site http://www.NutraCea.com.
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