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Monday, 01/12/2004 4:03:31 AM

Monday, January 12, 2004 4:03:31 AM

Post# of 93819
ELEMENT INTRODUCES FIRST-EVER PORTABLE HDD WIRELESS MP3 PLAYER AND FILE CADDY

http://www.soniqcast.com/simple.html



Minneapolis, MN, Jan. 8 - Petters Group Worldwide and SoniqCast announced today it has launched "Element" a consumer electronics brand featuring Aireo™, the world's first-ever portable wireless WiFi (802.11B) MP3 player and file caddy. Debuting at the 2004 Consumer Electronics Show, the world's largest annual tradeshow for consumer technology, the pocket-sized Aireo™ reflects Element's positioning as fun, easy-to-use personal electronic entertainment with cutting edge technology and innovative features that give users the ultimate in freedom and usability. The Aireo™ Player will launch at leading American retailers beginning in February.

Retailers are always looking for interesting products that complement their consumer's entertainment needs. We believe Element™ with its flagship product, Aireo™, strengthens our position as a leader in providing our customers with electronics that are approachable, relevant, and satisfying to the technology minded consumer.

The world's first portable MP3 player and file caddy to use a wireless interface to download music and data, Aireo™ includes SoniqSync™ audio content management software by SoniqCast, an independent operating company of Petters Group Worldwide.

SoniqCast President Kurt Thielen, says, "Aireo™ is different from every other player on the market because it automatically and wirelessly moves music from a PC to the player, utilizing a wireless WiFi connection. This eliminates the manual download process and the use of wires required with other MP3 players. Our SoniqSync™ software, automates the music download process, and makes it so much easier to capture and listen to music. In addition to moving content wirelessly from PC to player, Aireo's internal FM transmitter allows the user to wirelessly transmit music from our player directly to a car stereo. This eliminates more wires and accessories required by other MP3 players. Once consumers get used to the automatic download of music content that they'll get with Aireo™, they'll never want to do another manual download again."

Aireo comes with SonicSync™, automatic content management software, that gives Aireo™ owners the freedom to download music and data wirelessly on demand or based on a user defined schedule. And unlike other MP3 players that require a cumbersome cable hookup process, Aireo™ accesses Internet music services via WiFi-enabled computers and laptops that have an Internet connection. Future releases of Aireo™ software are expected to enable content download directly from the Internet via Hotspots and peer-to-peer content download from one Aireo™ player to another. When WiFi connections are not available, downloads can be performed from any computer using the Aireo™ USB interface.

Aireo's other notable features include an internal hard disk drive, a built-in FM transmitter for wireless broadcasting of music over home or car stereo systems, and two headphone outputs for multiple-party private listening.

Retailing at $299.99, Aireo™ comes with a carrying case, headphones, an AC power cord/charger, USB cable, installation guide, SoniqSync™ personal preferences play list manager, and owners manual.

About SoniqCast
SoniqCast is a leading-edge innovator of consumer electronic audio products that use the latest technologies to provide simple and pleasurable audio experiences. For additional information visit www.soniqcast.com.

About Petters Group Worldwide
Petters Group worldwide is a dynamic collection of companies that create, develop and invest in companies that manufacture, procure and market consumer merchandise. From hot technology and preferred brands to superior manufacturing, Petters Group Worldwide gives retailers the products they want, when they want them… at prices that keep them competitive! For additional information visit www.pettersgroup.com.

Editorial Contact:
Mary Pernula
952.974.8208
mary.pernula@pettersgroup.com



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