Arnold, our little corporation is functioning exactly the way that would be expected of an entity so deeply rooted in the community academia. Sales are seldom a consideration there. Folks are used to operating on grants and other allocations. We have only had one person in our executive staff that had that kind of sales experience ... unless you want to consider LW as vastly experienced in big ticket sales.
This is one of the terrifying aspects of Malcolm naming his successor. If he chooses another 'yes man' from the academic ranks who does not have proven successful experience in sales, then we can just kiss it all good-bye.
The fact that Yen, Harrylin, XX, and the back shop gang have made astounding strides in the technological aspects of our business, and could someday win their Nobels, will be but a fading memory if we don't have a product and aggressive marketing.
In the community academia you can change horse in mid-stream and think nothing of it. You can lumber along from project to project all the while just investigating and exploring without any commercial application being developed. It just doesn't work that way in the real business world.