The news is starting!! Have a great day everyone! a2a Signs Perpetual Licence With OBUS Plc
Tuesday, 03 July 2007
a2a Group Plc Signs Perpetual Licence Agreement for CubeTV with OBUS Plc
The board of a2a Group Plc is pleased to announce the completion of an agreement to supply and distribute content through the Obus Plc INTATV network throughout the UK and Australia.
OBUS was founded in spring of 2002 and through its telecommunication expertise and media links, it has developed and deployed an IPTV media platform to the leisure industry through its INTATV system. The compelling entertainment package is designed to attract new revenue opportunities for both local and national advertisers in the fast-growing digital and interactive advertising sector, generating substantial new revenue streams for leisure venues. The private network delivers high-quality music, comedy and sports programming distributed across a broadband platform, encouraging interaction and revenue through mobile, loyalty-card, coin-operated and Internet channels.
The platform's WiFi capabilities and interactive advertising opportunities ensure that brands can engage their audience in new ways that push the boundaries of traditional POS and display advertising. The system can issue vouchers and tickets via its mobile ticketing solution, built into the kiosk at point of sale. Promotions, concert and event tickets, discount vouchers and receipts can be delivered in real-time across the platform direct to the customer.
Cube TV sees a massive growth in this area by way of consumer marketing through branded screens and content. CubeTV will package exclusive content, typically sports and music and distribute it via the Obus network. Under the terms of the agreement a2a is granted a licence to create, deliver and distribute content for playout across the OBUS platform, using the OBUS distribution network and the INTATV systems network.
The agreement offers further opportunities for new and existing CubeTV customers to air content to a broader audience. Each customer typically subscribes to CubeTV for a monthly fee, starting at £5000 per month. The fee covers the supply of an end-to-end broadband television platform. There are currently in excess of 11 million regular users of broadband television in the UK alone, creating a significant marketplace for CubeTV partners. Current partners HypTV, Trainers Eye TV and Petel Inc are set to be joined by several more new channels in the next two months, establishing CubeTV as the leading broadband television channel platform.
Nick Brown, MD of a2a Group Plc comments “This is yet more good news for CubeTV. The OBUS licence now further extends our audience reach, and adds even more value to the impressive CubeTV solution. We look forward to a very successful and rewarding relationship with OBUS.”
Notes:
a2a Group PLC was founded in 2001, focusing on Red Button and PRTS consultancy. The company quickly won the opportunity to design, build and manage channel management systems for the TV Travel Shop channels. From this core the company has grown and developed the Cube TV interactive broadband television platform. In early 2005 the company was backed by Tangent Industries LLC to put it at the forefront of the exciting IPTV market. June 2007 has seen the company enter into a business combination with Pink Sheets listed Petel Incorporated (PTEL.pk).
For more information on a2a Group PLC and CubeTV please visit:
www.a2a.tv/
For more information on OBUS Plc please visit:
www.obusplc.com
ENDS
This document contains forward looking statements which are based on expectations, estimates and projections derived from studies, industry reports and consultations with industry professionals. Words such as “anticipates” “expects” “intends” “plans” “believes” “seeks” “estimates” are intended to identify such forward looking statements. These statements are not guarantees or future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict: therefore actual results and outcomes may differ materially from what is expressed or forecasted in any such forward looking statements.
