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Re: ljk post# 10793

Friday, 01/09/2004 11:36:43 AM

Friday, January 09, 2004 11:36:43 AM

Post# of 147537
HP Deal advances Quicktime Technology

linda your right that this is a major advance for AAPL but I would be careful because a good many people buying shares are not in it for the long haul. They have no brand loyalty and will try milking AAPL for as long as iPod and iTunes revenue are healthy. This HP deal is a good step in cementing Apple technology within the main stream Windows PeeCee user base. If Dell, Gateway, Toshiba and Sony follow HP's lead then Apple will be able to dominate the downloadable Music market. This also give Apples Quicktime an entry point into the larger PC market. Which could become an even larger market in the future. I don't expect that Dell will go this route but you never know.

AAPL looks superb to me. The break through 24 was a good sign, especially with the market being down today. This seems to be part of either a run up to earnings or people positioning in the stock long term, in view of the change in Apple's methods, or both. The deals with Pepsi, AOL and HP are significant changes and just the beginning. HP will bring in a lot of money to Apple, as time goes by. But it is a change in Apple's methods, an important change for the future, and it has to encourage long term positioning in the stock. I wish I'd bought more. I am looking for an entry point so I can add shares to my option position.


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