Saturday, June 30, 2007 12:09:29 AM
NY Times describes the unreality of it all:
And what is the iPhone line for? The same as the Harry Potter line. A little magic, a new installment in a familiar story, the hope of being surprised. Perhaps a few of the people queuing on the street or online for this new device really do need a new cellphone or digital music player. But mostly what they need — what we all need — is the new itself, and the intensity of that need is not to be denied.
Absurd as it is, there’s a strange communal pleasure in how public the anticipation has been. For a moment or two, there is the possibility that this device will turn out to be that alien object we all long to hold, that completely transforms our sense of the world around us. All it will take to bring us back to earth is a wrong number or a dropped call.
Whatever else it does, the iPhone does bring a little 3-dimensional, visual transparency to technologies that have flattened out as they have become familiar. It creates the illusion of looking into it rather than at it, as if you were peering into the depths of a clear electronic pond. It is also a multifunctional device that illustrates its multifunctionality — revealing and demonstrating the transformations it undergoes as it changes jobs. This is perhaps the iPhone’s cleverest trick: dramatizing its cleverness for the user.
Most of the early adopters — the ones who will have iPhones in their hands today — are used to devouring new technologies, and that is no empty metaphor. The real test of each new apparatus is how easily it is ingested and how quickly it becomes part of the user’s metabolism. All you have to do is watch a 9-year-old teaching her mother how to text to understand the truth of this. The difference between getting the newest new device and going on using your old one is the difference between eating a wonderful meal and merely having a metabolism. Whether it works, whether it sells, whether it lives up to its promises, it has been a while since there was a morsel as edible as the iPhone.
http://www.nytimes.com/2007/06/29/opinion/29fri4.html
Recent AAPL News
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 10/04/2024 09:04:02 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 10/03/2024 10:31:01 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 10/03/2024 10:30:50 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 10/03/2024 10:30:40 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 10/03/2024 10:30:30 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 10/03/2024 10:30:20 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 10/02/2024 08:20:05 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 10/02/2024 08:17:54 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 10/02/2024 08:05:41 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 10/02/2024 08:05:03 PM
- Form 5 - Annual statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 10/01/2024 10:35:29 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 10/01/2024 10:34:48 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 10/01/2024 10:34:06 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 10/01/2024 10:33:22 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 10/01/2024 10:32:34 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 10/01/2024 10:31:49 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 10/01/2024 10:30:45 PM
- Apple launches new professional learning resources for teachers and expands global education grant program • Business Wire • 10/01/2024 01:00:00 PM
- Visa Faces Monopoly Lawsuit; Meta Introduces Celebrity Voices for Chatbot; Stellantis on the Hunt for New CEO • IH Market News • 09/24/2024 10:15:50 AM
- Nike Shares Surge 7% Pre-Market as Elliott Hill Becomes CEO; FedEx Shares Tumble 13% After Profit Miss • IH Market News • 09/20/2024 10:02:58 AM
- Meta Strengthens Child Privacy on Instagram; Google Overturns $1.7 Billion Antitrust Fine; Snap Updates Spectacles • IH Market News • 09/18/2024 10:13:07 AM
- Microsoft Boosts Share Buyback, Raises Dividends by 10%, Intel Secures Chip Deal with Amazon • IH Market News • 09/17/2024 10:40:35 AM
- OpenAI Unveils Strawberry AI Model Series; Boeing Stock Falls 4% Amid Strike; HR Surges 20% on Growth Forecast • IH Market News • 09/13/2024 10:12:55 AM
- Form 8-K - Current report • Edgar (US Regulatory) • 09/10/2024 01:06:34 PM
- Apple Loses EU Dispute; Google’s $2.7 Billion Fine Upheld; Oracle Shares Surge 9% • IH Market News • 09/10/2024 10:02:31 AM
North Bay Resources Announces Assays up to 5 oz/ton Gold, 1.5 oz/ton Platinum, 0.5 oz/ton Palladium, and 0.5 oz/ton Rhodium at Mt. Vernon Gold Mine, Sierra County, California • NBRI • Oct 4, 2024 9:15 AM
Basanite, Inc. Appoints Ali Manav as Interim Chief Executive Officer • BASA • Oct 3, 2024 9:15 AM
Integrated Ventures Announces Launch of MedWell Facilities, LLC and Lease Agreement with Giant Fitness Clubs • INTV • Oct 3, 2024 8:45 AM
Beyond the Horizon: Innovative Drug Combinations Offer New Hope for Alzheimer's and More • NVS • Oct 3, 2024 8:45 AM
SMX and FinGo Enter Into Collaboration Mandate to Develop a Joint 'Physical to Digital' Platform Service To Enhance Natural Rubber Industry's Ability to Report on Sustainable and Ethical Supply Chains • SMX • Oct 3, 2024 7:00 AM
Transforming Alzheimer's Treatment: Innovative Combinations to Boost Cognition • PFE • Oct 2, 2024 9:00 AM