I only have a minute. Just got back from an early appointment and have to leave again . . . BUT
Briefly -- since we don't have exact details, we must speculate. But those of us who trust the company and see the big picture must understand that by posting a pre-release of this PR, ETIM is really excited about this. So . . . my guess is that what this does is escalate the manufacturing process by months or perhaps years -- and it does it without ETIM having to give up 1/2 the company, without ETIM having to issue another billion shares, without ETIM having to take out loans. On the surface, it looks like this company in Europe SEES WHAT WE SEE -- the VAST potential of BRANDING in the funeral space, and they want a part of that in Europe . . . and, they are willing to spend money to make it happen. For ETIM, it gets them moving on manufacturing much faster, which gets products for sale and delivered faster, which will translate into earnings much faster.
ETIM already saw this progression of the company in stages until they would become a major force in the industry, but they understand the number one reason that most companies fail -- lack of money to get over the "hump." THAT is why, IMO, they are so excited about this PR and deal. This is almost like free "getting over the hump" money to share profits in Europe. This is wonderful! And you can see the thought and progression of this deal by the sentence that ETIM can sell the products that result from this deal in the USA -- and I'd bet they don't have to share those profits, or at least take the lion's share of them.
This is just one more bit of confirmation that we have indeed actually found a tiny company in the beginning, in a huge industry, with a corner on a portion of the market that many will want a piece of . . . and IMO, we will look back and wonder why we did not get it "while the getting was good."
I scanned the posts today and see the trader's mentality of, "This is no good because I wanted to buy at .005 and get a buy out at .02." Simple wits abound. No visionaries in traders! They always sell the seeds instead of planting them. But guess what? Two years, three years, and even ten years from now, they will still be doing the very same thing. ETIM long-term shareholders will not care about buying and selling any other stock. To not even care that the stock market exists. That is my goal.
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