Salon City Inc. (SALN)

[WyoHusky]

Salon City, Inc. Increases Revenue Forecast for 2008
Friday June 29, 9:30 am ET
Salon City Magazine and SalonCity.com Lead Way in Attracting New Advertisers and Buyers

WEST HOLLYWOOD, Calif.--(BUSINESS WIRE)--Salon City, Inc.'s (OTC:SLON - News) president and CEO Steven Casciola announced during his national weekly conference call yesterday that Salon City is forecasting strong increases in ad revenue and that SCI expects a positive response at the opening of the 2008 media buying season, beginning July and continuing through fall.

Casciola told listeners, "Last summer, we went into the season without our new book, look, circulation and distribution in place. As a result, we were unable to sell to larger agencies who work with ad clients wanting to reach Salon City's affluent readership. This season, we're ready. We're scheduling media presentations with leading advertisers and for the first time, we can offer global branding exposure, at highly competitive pricing, oftentimes 10% of what they would pay to be on the same newsstand with another publication."

Salon City has the added benefit of multiple marketing packages that offer print ads, promotional event sponsorships and integrated branding in the all-new SalonCity.com social online network - scheduled to go live this summer and featuring innovative digital content from around the world.

Casciola stated SCI's near-term forecast in clear, simple terms: "For every dollar we spend on printing and distributing a single Salon City copy, we aim to generate $2-$4 or more in revenue. Overhead and staffing costs are relatively fixed and stable, so we intend to maximize profitability based on our projected annual circulation of up to 2 million issues (200,000 copies, distributed 10 times next year)." Casciola concluded, "More issues equal higher ad page rates and increased overall revenue - and that can add millions to the bottom line."

For information on the Company, visit www.saloncity.com or send an email to our Investors Relations Department at [e-mail].