Parlux Fragrances Inc fka PARL

[ClaudioM]

Camuto Group and Parlux Fragrances, Inc. Partner With Jessica Simpson to Launch Signature Fragrance
Wednesday June 27, 9:00 am ET

2008 Introduction Planned for First Fragrance From America's Sweetheart

FORT LAUDERDALE, FL--(MARKET WIRE)--Jun 27, 2007 -- Camuto Group and Parlux Fragrances, Inc.("Parlux") (NasdaqGS:PARL - News) announced today the signing of a global licensing agreement with American Icon, Jessica Simpson, to launch her very first signature fragrance.

The fragrance line will debut in July 2008, in the U.S., with an international roll-out shortly thereafter. The fragrance will reflect Ms. Simpson's style, personality and confidence.

According to Ms. Simpson, "I wanted to partner with a company that would be able to express my personality through a fragrance. After meeting with Parlux, I'm extremely excited to start the development process with them."

"We are proud to partner with both the Camuto Group and Jessica Simpson, whose talent, charm and values have made her America's Sweetheart and have shown her to be the kind of person that women of all ages can admire," says Neil Katz, Chairman and CEO, Parlux Fragrances, Inc. "Having Jessica as a partner is a great global opportunity for our company."

"Fragrance is a natural product expansion for the Jessica Simpson lifestyle brand," according to Vince Camuto, CEO of the Camuto Group. "We are pleased to add an incredible partner such as Parlux to our ever growing family of licensees."

About Parlux Fragrances, Inc.

Parlux Fragrances, Inc. is a manufacturer and international distributor of prestige products. It holds licenses for Paris Hilton fragrances, watches, cosmetics, sunglasses, handbags and other small leather accessories, in addition to licenses to manufacture and distribute the designer fragrance brands of GUESS?, XOXO, Ocean Pacific (OP), Maria Sharapova, Andy Roddick, babyGund, and Fred Hayman Beverly Hills.

Certain Information Regarding Forward-Looking Statements

This press release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, regarding, among other things, our plans, strategies and prospects, both business and financial. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements of Parlux or its industry to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These risks and uncertainties include, among others, future trends in sales and Parlux's ability to successfully introduce, acquire, or launch new brands, licenses, or products in a cost-effective manner, general economic conditions and continued compliance with the covenants in our credit facility. Additional risk factors are set forth in the Company's periodic reports filed with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date thereof. Parlux undertakes no obligation to publicly release the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.


Contact:

FOR: Parlux Fragrances, Inc.
Neil J. Katz
CEO
[phone] Ext. 8116
http://www.parlux.com

Lori Zelenko
LSZ Communications
[phone]
http://www.lszcommunications.com

FOR: Camuto Group
Lisa Mitchell
[phone]
Email Contact