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Pacific Financial Completes Sale of Affinity Debit Pre-Paid Stored Value Card Business

SALT LAKE CITY, Jun 26, 2007 (PrimeNewswire via COMTEX) -- Pacific Financial Solutions, Inc. (Pink Sheets:PFUO), a leader in providing cashless ATM kiosks, Point-of-Banking (PBT) terminal technology, Alternative Financial Lending, Collections, Affinity “Gift to Give” prepaid gift and stored value cards, and full TV, Radio and Print Media services, announced today the sale of its Pre-paid Affinity and Stored-value debit card business.

Pacific has owned and operated the Debit card division for nearly two years. Launched with its premier “Cure Breast Cancer” affinity card, the program has gone on to add payroll and gift cards for retail merchants. With the advent of recent mergers bringing the Financial lending and Media group divisions into PFUO, the board determined that Stored-value assets were underperforming and needed to be divested. Pacific has completed the sale of the division to a Southern CA Media Group in an all cash sale.

“We’ve been looking for a buyer for the Pre-paid affinity and stored-value debit card assets for a couple of months,” stated Pacific’s CEO Bruce Grogg. Mr. Grogg added, “Although the Debit card business is growing worldwide it has not been the main focus of our new corporate strategy and as such the sale was directed by the Board and now that it is completed, allows the company to refocus all energies on our core business.”

The transaction closed on June 15, 2007 and was an all cash transaction. PFUO remains on track to reach its revenue goals for 2007.