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Press Release Source: Texas Instruments Incorporated
Texas Instruments Brings the Digital Revolution to Consumers
Wednesday January 7, 9:04 am ET
Visit TI at CES in Booth #9011 to Experience Smarter, Friendlier and More Feature-Rich Products
DALLAS, Jan. 7 /PRNewswire/ -- Helping manufacturers realize smarter, friendlier and more feature-rich products, Texas Instruments Incorporated (NYSE: TXN - News; TI) will exhibit the latest developments in enabling technologies for applications ranging from home theater to portable media and automotive to communications at the 2004 Consumer Electronics Show (CES), January 8-11 at the Las Vegas Convention Center, Booth #9011. (See www.ti.com/ces2004 ).
Highlights:
-- In Booth 9011, TI will feature a digital living experience that gives
customers a hands-on understanding of the breadth of consumer
offerings TI enables throughout the whole home and beyond. Some of
the TI-enabled end equipments demonstrated includes DLP television,
DVD audio, digital radio, digital still cameras, set-top boxes, IP
phones, cell phones, DSL wireless router, wireless LAN and digital
automotive products, as well as streaming media solutions for
networking entertainment devices.
-- Demonstration stations will provide OEMs with a technical deep dive
into TI's signal processing expertise that helps define today's end
equipments. TI products featured in the booth include:
-- For digital radio applications, several HD Radio(TM) ready
receivers will be shown, including the first one at retail, and
all of which are based on the industry's first single-chip
processor for HD Radio technology. In addition, for the Eureka
147 Digital Audio Broadcasting (DAB) standard, several radios
will be on display, including handheld radios, portable radios,
tabletop radio and a hi-fi tuner.
-- The latest portable digital media players and reference designs
for portable audio and infotainment will be available,
showcasing leading-edge capabilities enabled by TI silicon.
-- Enhanced codecs for streaming media applications, such as WMV9
and H.264, on TI platforms and demonstrations of actual
consumer products for streaming video and audio will be a focal
point.
-- For automotive applications, TI will showcase 1394 technology
in the car, simultaneously transmitting multiple video and
audio streams over Plastic Optical Fiber. Multimedia
applications supported include DVD, gaming, security camera and
navigation unit.
-- TI will show how FireWire(R) makes connecting entertainment
equipment a simple and easy task. As a high-speed, wired
backbone, FireWire is designed from the ground up to support
streaming audio/video with simple, one-cable plug-and-play
connectivity. Featured in the demonstration will be true HD
recording over FireWire, which is the only way to add HD
recording devices to a High-Definition system.
-- DLP(TM) technology continues to expand as the technology of
choice for manufacturers of home theater/home entertainment
systems and for large screen TVs. Demonstrating technology
enhancements that allow greater range of design and product
differentiation for TV customers, the group will show new
customer DLP TVs and affordable, high quality digital front
projectors for the home.
-- TI presents the latest broadband innovations in 802.11 wireless
networking, streaming media, DSL and Voice Over Wireless LAN.
Experience hands-on demos that reveal how the technology is
evolving to enable the latest consumer applications.
-- Solutions for audio applications, including digital audio
amplifiers, audio DACs, ADCs, codecs, digital interface
receivers, clock generators and USB audio products will be
showcased.
-- For video and imaging applications, TI will demonstrate
products with the latest features and advancements available in
portable, fixed and infrastructure video/imaging, based on TI's
digital media processors.
-- TI will demonstrate its strengths in wireless technologies and
digital consumer electronics (digital cameras, MP3 players,
camcorders) while helping customers bring new features and
capabilities to cell phones and other portable and converged
multimedia electronics.
-- TI products featured in suites at the Las Vegas Hilton include:
-- For audio applications, TI will show a new high fidelity stereo
headphone amplifier that drives 1.5 W into 32-ohm speakers from
+/- 12V. Also customers can listen to a class-D subwoofer
solution for LCD applications as well as cost effective stereo
solutions that operate from a USB connection from a notebook or
desktop PC -- without a power cord. (Suite #C950)
-- TI will demonstrate the latest in point-and-shoot digital
camera technology including high resolution video and in-camera
editing functions. (Suite #HD373)
-- For mixed signal video applications, TI will demo the
TVP5150/5146, ultra-low- power NTSC/PAL/SECAM video decoders
with sync detector. (Suite #HD373)
-- Customers will see how to create an enhanced listening
experience for multiple listeners with MultEQ(TM), an
innovative and cost effective approach for mass-market home
theater products. (Suite #C1750)
-- TI will highlight demonstrations on consumer streaming media
solutions with full rate video and audio encode/decode. (Suite
#HD360)
TI has four experts scheduled to speak at CES covering the following
topics:
-- "Value Propositions: Pitfalls and Success Stories" at the Embedded
Linux Consortium on Thursday, 1/8/04 at 10:30 a.m. in the North Hall.
See David Mandala, OMAP systems software technical program manager.
-- "Linux Goes to Market: Designing Successful Embedded Linux Products"
on Thursday, 1/8/04 at 1:30 p.m. in the North Hall. See Tim Ricker,
senior Linux technologist for TI.
-- "The Wireless Home & the Connected Consumer" at the Digital Hollywood
Forum on Saturday, 1/10/04 at 10:30 a.m. in the North Hall. See Tom
Flanagan, director of TI's worldwide broadband strategy.
-- "Chips, Microprocessor & Optical Technology Define the Future of
Entertainment" Saturday, 1/10/04 at 3:00 p.m. in the North Hall. See
Chris Schairbaum, worldwide business manager for TI's Portable Audio
and Infotainment group.
