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Wednesday, 06/20/2007 12:13:15 PM

Wednesday, June 20, 2007 12:13:15 PM

Post# of 353150
APII--1.62--ACTION PRODUCTS INTERNAT

Curiosity Kits & I Dig Named Best Toys
6/20/2007

Action's Leading Brands Receive Four Toy Awards

ORLANDO, FL, Jun 20, 2007 (MARKET WIRE via COMTEX News Network) --
Action Products International Inc. (NASDAQ: APII), a leading specialty toy and children's product company emphasizing brands that educate and entertain, has received four prestigious awards for toys in its Curiosity Kits(R) and I Dig(TM) Excavation Adventures brands with the Curiosity Kits Paw Print frame taking two of the four awards.

Creative Child Magazine has named the Curiosity Kits Paw Print Frame the Toy of the Year in the Creative Craft Keepsake category and awarded the Curiosity Kits My Personal Pendant a Seal of Excellence Award in the Creative Crafts for Kids category.

Play expert Stevanne Auerbach, Ph.D., also known as "Dr. Toy" and author of "Smart Play/Smart Toys," also named the Curiosity Kits Paw Print Frame a winner of the Best Product Award, as well as I Dig Prehistoric Shark Excavation Adventures.

"Awards such as these reflect the quality of our I Dig brand and the unique and trendy themes of Curiosity Kits," said Richard Malagodi, president and chief operating officer of Action Products International Inc. "These award-winning products exemplify the company's strategy to create products that are unique, durable and safe, while providing the child play and fun."

Creative Child Magazine tests more than 1,000 children's products yearly with its panel of judges including child psychologists, child educators and parents. The panel monitors a pre-selected group of children and then evaluates each product based on four major factors: educational value, creative nurturing, creative play and overall value with respect to retail price. Only one product per category can win a Toy of the Year award.

Dr. Toy's "Best Toys - Summer 2007" was developed as a service to consumers on safe, affordable, educationally oriented and stimulating toys and products for children. Dr. Toy determines the winning products amongst hundreds that are reviewed at toy fairs, catalogs and other sources. Toys are judged based on the following criteria: safety, age-appropriateness, design, durability, lasting play value, cultural and ethnic diversity, good transition from home to school, educational value, learning skills, creativity, improvement in the understanding of the community and the world, good value for price and fun.

Award-Winning Product Information


-- Curiosity Kits Paw Print Frame -- children create a high-quality pet-
themed keepsake of a paintable photo frame that displays four photos and an
impression of a pet's paw print.

-- I Dig Prehistoric Shark Excavation Adventures -- children unearth two
replica prehistoric shark's teeth and one of five collectible prehistoric
sharks that are buried in Dinostone(R) rock, a unique sand matrix that is
dust-free, high quality and easy-to-clean up.

-- Curiosity Kits My Personal Pendant -- Children can create a unique
personalized necklace by decorating a silver chain with the included charms
and by making personalized charms with colored pencils and Shrinkerz(TM)
Sheets.



About Action Products International Inc.

Action Products International Inc. (APII), based in Orlando, Fla., is a consumer products manufacturer, emphasizing branded educational and positive leisure products. Action Products consumer brands span activities, arts, crafts, juvenile products and toy categories. Its products are marketed and sold to retailers and consumers.

Visit the Company's Web sites at www.apii.com and www.curiositykits.com.




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