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ETIM .0042 Eternal Image Expands Exclusive Distribution Agreement with P&J Cooper Supply Company
Agreement Includes Nearly All of New York State, Pennsylvania and Maryland
Jun 15, 2007 12:26:00 PM
Copyright Business Wire 2007

FARMINGTON HILLS, Mich.--(BUSINESS WIRE)--

Eternal Image, Inc. (OTC:ETIM.PK), a public company engaged in the design, manufacturing and marketing of licensed image caskets and urns, today announced that it has expanded its distribution agreement with P&J Cooper Supply Company based in Barrington, New Jersey.

P&J Cooper Supply Company currently distributes the complete Eternal Image line of licensed image caskets and urns in the metropolitan New York area (including the 5-boroughs of New York City), Long Island, New Jersey, metro-Philadelphia, Delaware and the Eastern Shore of Maryland. The expanded agreement now includes nearly all of New York State and Pennsylvania (except for the counties bordering eastern Ohio which are covered by another resource) and all of Maryland.

"P&J Cooper Supply has been an early and ongoing supporter of Eternal Image and we are very pleased that they felt it important to expand their distribution areas," said Clint Mytych, president, Eternal Image. "Their support of the product line has meant sell-out success in their regions for nearly all of our currently available products and we look forward to growing our business with them in the coming years.

P&J Cooper Supply has been in business since 1979. The firm is also a distributor for Wilbert Burial Vaults. P&J principal partner Paul Cooper is a licensed funeral director who has worked in the industry since 1971. He serves as a member of the Board of Directors of Wilbert, Inc. His daughter, Beth Cooper serves as vice president of the company.

"Eternal Image products are changing the way funeral homes are coordinating services," said Beth Cooper. "Having the ability to provide products that reflect the interests and passions of a loved one makes a funeral so much more personal, and our sales of Eternal Image products are bearing out the belief that there really is a market for these items."

Eternal Image manufactures and markets licensed image funerary products featuring The Vatican Library Collection(TM), Major League Baseball(R), Precious Moments(TM) and American Kennel Club(TM) and Cat Fanciers' Association(TM) (for pet products.)

For more information about EI, visit the website at www.eternalimage.net or call 1-888-6-CASKET.

SAFE HARBOR STATEMENT

Statements in this news release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1993 and Section 21E of the Securities Exchange Act of 1934.

Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may", "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential" or "continue" or similar terms or the negative of these terms.

Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements.

Source: Eternal Image, Inc.

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