GottaPlay Interactive, Inc. (fka GTAP)

[Brytex]

Gottaplay and Ziff Davis Game Group Power Up With Strategic Marketing Partnership

Agreement to Include Integration of Rental and Trading Services as Well as Content Sharing and Ad Promotion


SAN FRANCISCO, CA and GIG HARBOR, WA--(MARKET WIRE)--Jun 13, 2007 -- Ziff Davis Game Group, a division of Ziff Davis Media Inc., the largest integrated gaming media publisher in the United States reaching over 20 million gamers, and Gottaplay Interactive Inc. (OTC BB:GTAP.OB - News), a leading rental and trading service for video gamers, announced today a strategic marketing partnership designed to add new service and functionality to the 1UP Network.


Through this partnership, Gottaplay will be the exclusive integrated provider of video game rental and trading services for the 1UP Network. Gottaplay's innovative rental and trading platform will be integrated within the 1UP Network where members will be able to rent and trade leading videogames on a co-branded version of the Gottaplay platform. Rent/Trade trade buttons will be placed on all of 1UP.com's product pages as well as being tightly integrated within the My1UP user pages.

"This opportunity is very valuable to both our companies as well as both member bases," said John P. Gorst, CEO of Gottaplay Interactive Inc. "We will now be able to offer Ziff Davis' large group of game aficionados all of the services and information they are looking for and in return dramatically increase our gaming communities. We will also be incorporating 1UP's best-of-class original content into the Gottaplay service making it even easier for Gottaplay visitors to decide which games they would like to rent or trade. We look forward to announcing the impact of this partnership in the weeks and months ahead."

"Our goal is to address gamers' needs in every way possible. Partnering with Gottaplay will allow us to provide a turnkey solution for our members to rent and trade the games that they're passionate about," said Ira Becker, Senior VP and General Manager, 1UP Network. "We think this service will provide great value to our audience of gamers in a seamless fashion and strategically allow Gottaplay to tap into one of the largest concentrations of core gamers on the web."

About Ziff Davis Game Group

Ziff Davis Game Group (http://gamegroup.ziffdavis.com), a division of Ziff Davis Media Inc., is the largest integrated gaming media publisher in the United States, reaching over 20 million gamers. The Game Group publishes magazines including EGM and Games for Windows: The Official Magazine, as well as the 1UP Network, including social networking and editorial hub 1UP.com, file download destination FileFront.com, video site GameVideos.com, community-driven game help site MyCheats.com, news and reviews aggregator GameTab.com, and a set of podcasts including leading vidcast The 1UP Show.

About Ziff Davis Media Inc.

Ziff Davis Media Inc. (www.ziffdavis.com) is a leading integrated media company serving the technology and videogame markets. Ziff Davis reaches over 28 million people a month through its portfolio of 32 websites, 7 award-winning magazines, and hundreds of consumer and b-to-b events, as well as business IT tools, custom publishing, and direct marketing services. The company is headquartered in New York and also has offices and labs in San Francisco and Boston. The Company exports its brands internationally in 45 countries and 17 languages.

http://biz.yahoo.com/iw/070613/0265556.html