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Sunday, 06/10/2007 9:01:04 PM

Sunday, June 10, 2007 9:01:04 PM

Post# of 147294
Apple shooting for autumn launch of film rental service - report

By AppleInsider Staff
Published: 05:45 PM EST

Apple is in advanced talks with Hollywood’s largest movie studios about launching an online film rental service to challenge cable and satellite TV operators, according to a published report.

The Financial Times on Sunday said that the service, due to launch sometime this fall, could be significant for the Cupertino-based electronics maker if it manages to sign up enough studios. The more studios, the more premium film content the company could offer shoppers at its ubiquitous iTunes Store.

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