Home >> Sports UPDATED: 11:27, August 12, 2005 Brewery sponsors chosen for Beijing Olympics font size ZoomIn ZoomOut
As announced by the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG), Beijing Yanjing Brewery Co Ltd and Tsingtao Brewery Co Ltd have been selected as the official domestic beer sponsors of the Beijing 2008 Olympic Games after the agreements were signed Tuesday and Thursday.
They have become the second and the third official sponsors of BOCOG, following UPS, the American package delivery company. The Beijing-based Yanjing beer has also become the first Beijing company to join the 2008 Beijing Olympic Games sponsoring programme.
In line with the agreement, Yanjing beer and Tsingtao beer will provide funds, beer products and related services to the Beijing 2008 Olympic Games, the Beijing 2008 Paralympic Games, BOCOG, the Chinese Olympic Committee and the Chinese sports delegations, and the 2006 Turin Winter Olympic Games.
The top official from BOCOG spoke highly of the two Chinese companies, substantial contributors to the Beijing Games.
"Becoming the official domestic beer sponsor of the Beijing 2008 Olympic Games constitutes an important step for the Beijing Yanjing Brewery Co Ltd to make itself an international brand name in the beer brewing industry worldwide," said Wang Wei, BOCOG executive vice president and secretary general.
As for the Qingdao-based Tsingtao beer, Wang said: "Tsingtao beer, a hundred-year old brand name, has made great contributions to the cultural exchanges between China and the rest of the world in the past century. With Tsingtao Beer set to actively sponsor and support the Beijing Games, we feel more confident of running a successful Games."
Qingdao is also a co-host city of the 2008 Games. It will host the sailing event in 2008, from which 11 gold medals will be awarded.
The Yanjing and Tsingtao firms promised to provide good services to the Beijing Games.
"As a local corporation, we are eager to get involved in and make our contributions to the Beijing Olympic Games," said Li Fucheng, chairman and general manager of the Yanjing Brewery Co Ltd. "Yanjing Beer will use the Beijng Olympic Games as a great opportunity to develop the company and make a bigger contribution to the country's economy."
Li also revealed that a kind of non-alcoholic Yanjing beer would be available by then.
Source: China Daily
Help me out...check out the link in my profile. Thanks